August 2016 - MANINTOWN

Le coq sportif celebrates Aerotop technology with 4 excellence sneakers

Posted on 22 August 201626 October 2023 by Redazione MANINTOWN

For the FW16, le coq sportif proposes a full range of sneakers on the occasion of the 35th anniversary since the launch of Aerotop technology, the exclusive ventilation system for a perfect breathable system for the workout.
Le coq sportif reinterprets four of his iconic models: Ashe, Prestige, Dominator, T4000 and Quartz.
The model Ashe prestige has been created and launched for the first time in 1981 with the help of the eponymous Arthur Ashe, the Dominator, worn by many champions including Yannick Noah, was created in the ’80s. The T4000, inspired by running, is an iconic model of the ’90s. Finally, the Quartz, a true icon of the 80s, was relaunched this year.
The four models are characterized by Aerotop system to enhance the breathability of the footwear.

www.lecoqsportif.com

THE COLORS OF SUMMER BY ALSTECA

Posted on 12 August 201626 October 2023 by Redazione MANINTOWN

Alsteca, Italian brand that offers unisex sunglasses from accattivate design and manufactured with an innovative shape-memory material, presents its new collection inspired by the colors, the lights and the environments of spring and summer. The frames are mostly transparent and reflect the colors of nature in the middle of the summer season such as bright red, light blue, green, blue and bronze, an intentional reference to the tan color of the flooded beaches Sun. Spearhead of this Spring / Summer collection, is the series of “water drop“, the frame is made with a special process that makes the glasses visually as wet, sprayed by the sea drops.

www.alsteca.it

#Candidshot: La campagna pubblicitaria di Alberto Guardiani

Posted on 12 August 201626 October 2023 by Redazione MANINTOWN

The new Alberto Guardiani advertising campaign for the collection A/W 2016/17 it’s on air: the shots are entrusted to the photographer Byron Mollinedo that keeps the story “Candid Shot” already started in the summer season.
The idea is that of a group of friends during a Saturday night party, which end in a funfair, a metaphoric place of leisure and timeless for the encounter between past and present.
The new collection Alberto Guardiani A/I is a mix of vintage and glamor, glitter ’70s, the audacity of the 80s and a contemporary attitude directed to the functionality and testing.
The shots tell a winter collection suffused with light and reflective surfaces that blend between the bright lights of the rides, creating a hypnotic mix of visible suggestions, in which the shoes seem themselves to become gears in an endless game.

www.albertoguardiani.com

BOTTEGA VENETA PRESENTS THE ADVERTISING CAMPAIGN FOR FALL / WINTER 2016

Posted on 8 August 201626 October 2023 by Redazione MANINTOWN

With the F/W 2016 advertising campaign made by Dutch photographer Viviane Sassen continues the project of Bottega Veneta, The Art of Collaboration.

The campaign was photographed in Sicily, in the spectacular scenery of the Great Cretto of Gibellina created by Alberto Burri, a work of land art of about 80,000 square meters. Burri, pioneering Italian artist of the postwar whose work was presented recently in a retrospective at the Guggenheim Museum in New York, has designed the Great Cretto as a memorial of the town of Gibellina, hit by the 1968 earthquake that razed it to the ground.

The elongated silhouette naturally wrap the bodies of models Simon Fitskie and Rianne Van Rompaey, while the soft tissues, the sophisticated dark palette of a vibrant peacock blue, brick red, and intense black tones are enhanced in contrast to the dazzling whiteness of this contemporary landscape art masterpiece.

The Art of Collaboration was introduced by Bottega Veneta Creative Director Tomas Maier when he arrived at the Msaison in 2001. The project invites world-renowned visual artists to collaborate in the various seasons campaigns.

www.bottegaveneta.com

https://youtu.be/6IBq7JL2uF0

PUMA UNVEILS NEW KIT OF THE FEDERATION PARTNERS THAT WILL PARTICIPATE AT THE OLYMPIC GAMES IN RIO 2016

Posted on 3 August 201626 October 2023 by Redazione MANINTOWN

PUMA introduces the new uniforms of the seven federations that this summer will be the stars in Brazil: Barbados, Bahamas, Cuba, Dominican Republic, Grenada, Jamaica and Switzerland will wear the new collections Track & Field created by the Global Sports Brand and dedicated to the Olympic Games that include the race clothing, training, in addition to the podium, the ceremony and the village wear.

At the Olympic Games in 2016 among the superstars PUMA who will fight to reach the highest podium, wearing on the runway the new evo SPEED SPIKE, stand out: Usain Bolt, Asafa Powell, Hänsle Parchment, Natasha Morrison, Andre De Grasse and Tyler Mason.

Today all new kits for PUMA’s partner federations are characterized by the use of the innovative ACTV technology that helps to maximize muscle power due to the fusion of the benefits of compression technology with those for the taping. The kits are also reinforced by the use, for their construction, a thin knitted stretch fabric which ensures a graduated compression and advanced and maximum ease of movement. All kits are designed with one goal: to be forever faster.

eu.puma.com

Rankin signing the spot of The Macallan Whisky, brand of excellence

Posted on 2 August 201628 April 2022 by Redazione MANINTOWN

Rankin has collaborated with the Scottish brand, manufacturer of Whisky, The Macallan for the launch of “Double Cask”, a distillate with an intense and enveloping taste.
The result is a spot with a remarkable visual aplomb, on the border of a fashion film and a surreal short: the protagonists are the models Tuuli Shipster and Max Rogers: the director takes us into a parallel, almost visionary world, through a game of mirrors and sensations as a contemporary Alice, the protagonist begins a sensory journey through the identity and taste.
A metaphor about a minute on thin layers of single cask, and also on double identity, about what we allow ourselves to be when we decide to change: in the end the protagonist emerges from the fantasy world – he’s at a bar surrounded by friends again –; the images and the power of the Scottish brand, the elegant bottle of advertising object, pierce the screen.
Double cask: a far greater experience than just liquor.

www.themacallan.com

CLASSIC LEATHER PERFECT SPLIT: Reebok per Kendrick Lamar

Posted on 1 August 201613 November 2023 by Redazione MANINTOWN

Reebok Classic celebrates again Kendrick Lamar, award-winning artist at the Grammy Awards 2016, with a capsule collection FW16 who wants to make his mark in the wake of the success of previous collaborations.
Classic Leather Perfect Split Pack has been realized thanks to the invaluable support of renowned designer Ian Paley, for man and for the woman who wants a sophisticated and elegant look, but have an underground spirit and do not give up wearing a shoe with an unmistakable groove.
The sneaker develops in a harmonious way the concept of “Perfect Split“, interprets and represents perfectly the conflicting traits of American rapper personality, and declines them through a symbolic “separation”, which is realized through the double staining of the sole.
Authenticity and originality have always been the hallmarks that join Reebok Classic and Kendrick Lamar: to celebrate these values, the famous photographer and director Nabil Elderkin has created a dedicated campaign, exclusively using vintage equipment.
The capsule collection will be available from August 1^st on the website and in selected fashion stores.

www.reebok.it

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