Manintown exclusively interviewed CBS’ hit military drama “SEAM Team” Actor, who has also launched  Paperclip, an innovative line of high-end diaper bags designed for modern parenthood.

Dreamer – I’ve lived my life by following my dreams no matter how big they’ve been or what obstacles have stood in the way.
Resilient – In this business I have heard “No” way more than “Yes,” but I never give up and it does nothing but fuel my work ethic.
Family Man –  there is nothing more important in life.

I think the biggest gift is being able to see the world again through your child’s eyes and the biggest lesson learned is you have to have patience. Also Santa Claus is real.

My business partner and I were frustrated with the lack of changing tables in men’s bathrooms. I once had to take off my t-shirt and lay my daughter on it to change her diaper on a bathroom floor. So we designed a bag with a fold out changing mat, allowing you to change your kid anywhere, anytime. We wanted to design a bag that parents would buy and make it unisex so everyone would feel cool carrying it. Never in my wildest dreams did I think I would be selling diaper bags that I can’t keep on the shelf.

The Never Ending Story because it never ends.

I’m never complacent and I feel like I’m just beginning. I would love to take on a role behind the camera and direct one day.


To never take yourself too seriously.

Be fearless.


Manintown ha intervistato in esclusiva la star della serie di successo “SEAM Team”, che ha anche lanciato Paperclip, una linea innovativa di borse per pannolini di fascia alta pensata per i papà dei giorni d’oggi.

Sognatore – Ho vissuto la mia vita seguendo i miei sogni, non importa quanto siano stati grandi o quali ostacoli io abbia incontrato.
Resiliente – In questo business ho sentito “No” molto più di “Sì”, ma non mi arrendo mai e non fa altro che alimentare la mia etica del lavoro.
Family Man – non c’è niente di più importante nella vita.

Penso che il regalo più grande sia riuscire a vedere il mondo attraverso gli occhi di tuo figlio e la più grande lezione imparata è che devi avere pazienza. Anche Babbo Natale è reale.

Il mio socio in affari ed io eravamo frustrati per la mancanza di attrezzatura per il cambio dei bambini nei bagni degli uomini. Una volta dovevo togliermi la maglietta e posare mia figlia per cambiare il pannolino sul pavimento del bagno. Così abbiamo progettato una borsa con un tappetino pieghevole, che consente di cambiare il tuo bambino ovunque, in qualsiasi momento. Volevamo disegnare una borsa che i genitori avrebbero comprato e renderla unisex, così tutti si sarebbero sentiti a proprio agio nel trasportarlo. Mai avrei pensato di vendere borse per pannolini, e invece.

La storia infinita perché non finisce mai.

Non sono mai compiacente e sento che sto solo iniziando. Mi piacerebbe avere un ruolo dietro la macchina da presa e dirigere un giorno.


Non prenderti mai troppo sul serio.

Non aver paura.

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Power to Imagination: Lenny Kravitz for Dom Pérignon





The words are true to their message about the “Assemblage” opening party in Chelsea, New York City, last week where Manintown was there to witness the vibrant happening. Dom Perignon sponsored and hosted the event rich in milestones for the creative division of the heritage maison. With Lenny Kravitz as its new creative director there is indeed much to celebrate! The 54 years old multi-talent not only is planning to design a special edition for the illustrious champagne maison in 2019, he has also launched his new album Raise Vibrations.  The collaboration with Dom Perignon stems out of Kravitz’s friendship with Chef de Cave Richard Geoffroy and it is a liaison promising outstanding and unique high creativity and inspiration. It cannot be otherwise when you name as creative director a talent of multi-disciplinary nature as Kravitz. Not only a solid world renown legendary rock icon, Lenny Kravitz is an artist at 360 degrees who transcends the barriers between creative disciplines, mastering them all from music to art, design, photography as well as art direction. We have had the opportunity to meet him and his wonderful entourage of inspiring friends, including timeless beauty, Academy Award winner and woman entrepreneur Susan Sarandon. The atmosphere and the attendance could not have been more vibrant.

At the center of this memorable event is the celebration of friendship, creativity and human interactions immortalized by the camera of Lenny Kravitz. Not many probably know that Kravitz is a talented, avid photographer since the age of 21 when his father (a correspondent for CNBC News) gifted him with his very first camera.


“Assemblage” the exhibition of Macro Photographs depicts a single evening dinner starring various different unique personalities in the field of creativity and across the board of age range from the young talented Alexander Wang to a more mature star as Harvey Keitel. (Zoe Kravitz, Susan Sarandon, Benjamin Millepied, Hidetoshi Nakata, Abbey Lee). The photographs in black and white are penetrating the walls almost coming out of them to touch the souls of the audience with the intensity of their group and single portraits. A powerful interpretation of the souls of these characters through the lenses of a wonderfully precise talented photographer and his Leica. It is a symphony of smiles, glares, natural poses and penetrating beautiful personalities where the interaction acts as catalyst to the creation of a new powerful creative source. The exhibition will be open to the public until October 6th in New York and to the delight of us all will also tour the World in 2019.

“I am fascinated by the process of making things” says Lenny Kravitz and we cannot wish him and us all to be delighted by his creations more and more in the years to come.


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Camera Nazionale della Moda Italiana and the Milanese Creativity Factory The Blink Fish have partnered once again for their latest fashion film: Be Ready. Celebrating the chaos, excitement and shenanigans taking place during fashion week, we follow model Nastya Timos determined to be in top shape for the upcoming Milanese fashion season.

“You  are not  walking. You  are catwalking. Walk  like everybody is envying  you.”

Frantically trying on outfits, rehearsing for selfies and relentlessly working out, the result is humorous and light-hearted interpretation of the excitement taking place during fashion week and the preparation involved.

“You  are the  new black.”

The Blink Fish and the Camera Nazionale della Moda Italiana have been collaborating since 2016, developing an increasingly strong online presence while supporting local design. For instance in Be Ready stylist Georgia Tal has worked with ten brands based in Italy, from emerging to more established, namely Arthur Arbesser, Gabriele Colangelo, GCDS, Giannico, Lucio Vanotti, Marco de Vincenzo, Paula Cademartori, Sara Battaglia, Stella Jean and Vivetta.

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Born in United States and raised in China, Victor Li graduated Parson School of Design to then launch together with Claudia Li his own brand that had its debut recently during New York Fashion Week.
It is a project that sees eastern and western influences come to harmonious fusion, inspired by the world of the arts and cultures the designer has come in contact with throughout his several trips around the world, from Ny to Asia passing by and touching in considerable ways Italy as well. The collection presents a mix of clothes from the most formal to casual looks, suitable for leisure and perfect for traveling. The lines are simple and the details become the focal point on which attention is focused, such as the bow that is applied on jackets, trenches and shirts, in a next generation revisitation of a gentleman’s pocket pochette. Simple lines and comfortable wearability for a total look that ranges from white to beige and brown through pink and gray. Great attention is given to the choice of the finest fabrics, selected through careful research in Italy, France and Japan.

ritratto VICTOR LI

On the occasion of his presentation, we met him in New York to learn more about his journey.

Tell me more about your background.How did your love for mens fashion start?
I was born in U.S. but grew up in China. I was very into the arts, and started taking drawing classes when I was a child. I knew I would do something art-related in my future career but wasn’t sure if it would be as an artist or a designer. I came back to the U.S. in my junior year of high school and started to narrow my focus. I attended the pre-college fashion design program at Parsons and an art program at Cooper Union which confirmed my love for design. I later received my Bachelor of Fine Arts from Parsons.

Who is your favorite/ inspirational designer?
Miuccia Prada. For me, Prada is wearable art.

3 adjectives to describe your fashion
Next-generation menswear, sophisticated, unique 

Where do you see yourself on 5 years?
Business and design are equally important for me. I hope to create a culture of men who will appreciate and enjoy my work and my hope is to continue to build on that with each collection. In five years, we are hoping to have a loyal customer base around the world who is shopping with us season after season.

How do you see the menswear is evolving?
I design for myself, and those who can appreciate feeling comfortable in high quality clothing –men who appreciate a garment, and the details within it like our carefully sourced Italian and Japanese fabrics. I want to give a fresh perspective on what some of the young generation wants to wear aside from their everyday streetwear. 

You have jetsetted the world, where is home? Your favorite city?
Home is where my family is, but my life is in New York. My favorite city is Tokyo.

Let’s talk about the collection: what inspired it and how do you choose the fabrics?
Since this was my first collection, it was very personal to me, and I was designing for my own closet. I travel quite a bit and I wanted this first collection to be filled with key pieces that work well for that lifestyle –pieces I would pack and wear on a summer trip. Practical pieces but a little more dreamy than traditional.

 Why did you launch it in NY?
Because I am an American and we are a New York brand, located in New York.

We spoke about your favorite collection piece: the trench coat. Where did you draw the inspiration to design it from?
For this season we played with the knotting detail and layering. For me, a lot of trench coats feel a bit mature for the younger generation. I am trying to make the trench coat more fun and younger.

Something fun: if you could choose to dress a celebrity of today…
Timothée Chalamet

Fashion is ?
Fashion is Lifestyle. Fashion is what you choose to wear, what you choose to put in your suitcase when you are travelling.


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Roberto De Rosa (@robertoderosa), stayed true to his Neapolitan soul during his journey on the Orient Express that brought him to Hong Kong, and allowed him to become a ( ) ‘yǐngxiǎng zhě’ that is, a person capable of influencing tastes and dictating trends. Having also achieved success in Italy, Roberto dreams of breaking into film and proves what they say: that Neapolitans are a cut above the rest.in no time.

Your journey started in Asia, in China- in Hong Kong, precisely. What fascinated you about the Orient so much that you became a heavily followed influencer?
My success as an influencer was born in Asia, in China to be exact. It was a different time- we’re talking about four years ago- and I reflected the images of the classic Western boy next door in the aesthetic imagination of Asians.

Without your success in China, do you think you would be where you are now?
My luck happened in Hong Kong. Before arriving there, I was already present online in Italy and had had great experiences here too: I wasn’t coming from a completely unknown place. Surely the East gave me the push that would have been difficult to get here, and allowed me to return to Italy stronger than before and with skills that others didn’t have. I believe that anyone who looking to enter this sector now will not find the same opportunities: it is much more difficult now.

How do you think the figure of the influencer will evolve?
It changes from day to day, if not from hour to hour- it’s a super fast world. Just think that less than seven months ago I received a proposal from the Fox Network for a television program, I still don’t believe it!

What will be the social media of the future?
It doesn’t exist yet; I don’t think it will be any of the current ones. Instagram will be over soon, as has already happened for MSN and MySpace.

Of your posts on Instagram, how many are sponsored by brands and how many are spontaneous?
My Instagram is certainly not a shopping centre. I try to inspire the people who follow me, also addressing different topics, like gluten-free foods and lifestyle. On my page, apart from sponsorship, you can see my real life- that of the boy next door.

Photo Ryan Simo
Styling Stefano Guerrini
Grooming Susanna Mazzola
Photo assistant Alessandro Chiorri
Stylist assistants: Cristina Florence Galati, Paula Anuskha, Verena Kohl

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The brilliant hues of Corentin Fila

Mr. Corentin Fila is a young Parisian actor on the verge of greatness. His work with André Techiné brought him a succès d’estime that focused the gaze of the Parisian cinema world on his considerable talent and promise. French cinema insiders are already buzzing about how his upcoming role in the bigger-budget French army flick “Volontaire” (opening 6th June in France) will cement his status as a valuable new star of the French big screen. He sat down to talk with us about, among other things, television, typecasting, and Téchiné.


You have worked on television and in movies with considerable critical success. What advice would you give to a young actor about the differences and benefits of working in these two artistic fields?
I guess it depends on the projects but in general the difficulty with television is that there is a time-consuming search for results. Whereas with “auteur” cinema it’s to do fifteen or twenty takes to get a scene right, with television the same scene will be afforded a maximum of five takes. So it’s better to be good right off the bat. In the cinema you can sometimes allow yourself to experiment, to fumble on several shots, and to feel your way along by trying different things: in the cinema you are a bit more of a “researcher.”

Every actor fears the possibility of being typecast. In your own career, have you ever felt this pressure to conform to a certain kind of role? How do you avoid this possibility?
As a young mixed-race actor I could have been afraid of being limited to playing inner-city youth-type roles. But in my first film—the one that first brought me recognition on a larger scale–(“Quand on a 17 ans”) I play an adopted farmer, living in the mountains and a homosexual. This is far from the cliché of the young drug dealer. That the film was also directed by André Téchiné, who is one of the greatest film directors,  has—I think—prevented from being typecast.

The trailer for “Volontaire” gives one the impression that the actors’ preparation had to be extremely grueling. How did you prepare for this role? How did you do your research?
Diane Rouxel, who is the lead actress in the film, and I did an internship with the marine commandos at their base at Forfusco in (the French department of—ed.) Lorient. It was incredible. Being “engagé” and very left-wing, politically speaking, I had a lot of prejudices about the military world, and I met great people, of great humanity. This experience will remain as a very strong memory. Physically it was pretty tough too. I box three to four times a week so I was already in good physical condition but Diane did a crazily impressive job. It’s really amazing: she barely uses any stunt doubles.

In “Mes Provinciales” you play the role of Mathias: a seductive and idealistic student who lives exclusively on high art. In your own life, in other interviews, you compared Netflix to McDonald’s food, indicating that you used the streaming site as a sleeping pill. “My Provincials” is already collecting extremely positive reviews for its austere cinematography and naturalistic play. Like Mathias, do you limit your image consumption to the highest register of intellectual culture? Or do you have guilty pleasures? What depresses you in mainstream cinema? What do you find promising or interesting in contemporary cinema?
I’m certainly not as uncompromising as my character in “Mes Provinciales.” I even think Mathias would be horrified by half of what I watch. I don’t even consider myself a true film buff, but it’s true that what touches me in “auteur” cinema is the sensitive point of view. The idea of sharing with the director a certain perspective of the world that might not be pleasant but that needs to be expressed. But I think that people should watch whatever they want and I think it’s gross to be too elitist. Fortunately, mainstream cinema exists. The last great film I saw is a Japanese film by Ryusuke Hamaguchi: “Senses 1 & 2.” It’s the kind of film that seems to educate your perception of others and of the world.

André Téchiné is known for his emotionally charged films that explore the complexities of love and desire. He is a “serious” filmmaker and yet his films have a lightness and realism that makes them extremely close. What surprised you when working with Téchiné and what did you learn about the acting profession and the world of cinema?
It is an exceptional gift to have had the chance to work with him and to become his friend, André is a great gentleman of French cinema who, at seventy-five years old, has something childish and touching about him that makes him extremely accessible, in addition to being humble and modest. He often spoke to me on the set of “Organized Chaos,” which was the perfect way of shooting scenes for him: “Organized” because one repeated the dialogue several times and “chaotic” because the little bit of extra soul that escapes an actor on, say, the tenth take will absolutely make the scene exceptional.

From morning to night, would you describe for us an ideal Saturday in Paris?
In the morning I go to my boxing session in the 10th Arrondissement, then I walk along the Canal St Martin before ending up drinking with my friends Rue du Faubourg St Denis (unless I have boxing the following morning).

What classic movie role would you like to reinterpret? Why? And how would you update it?
 That’s either a very difficult question or I’m lacking imagination but, sincerely, I can’t think of one. I love all of Jim Jarmush’s films. Perhaps I would consider the first ones—such as “Permanent Vacation” or “Stranger than Paradise” as classics—but then they’re flawless and shouldn’t be changed. So I guess that’s not really an answer…
Fashion and cinema are related but very different universes. What did you learn from your years working in the fashion industry as a model?
I don’t think working in fashion has helped me as an actor. To pose and to act are very different things: modeling is mostly a question of attitude as opposed to acting, for which you really need to feel something. Above all, you shouldn’t try to be handsome when you’re acting. You really shouldn’t care.

Your mother was a teacher and your father was an artist. What did you learn from them that helped you as an artist?
My father was a Congolese director with a lot of African artist friends who came to the house, even though I was never close to him, I thank that hearing them analyse the world so many times planted a little seed in me. As a child, I was often on set, though I have only very vague memories of that. To tell the truth I think that my sensitibility comes to me from my mother, with whom I have exchanged quite a lot throughout my life.
If a fashion editor described your personal style, what words would he use?
No idea. Half dandy, half austere, or half nothing. I don’t know. Laid-back, I guess.

Which song always makes you feel better?
“Origin of Man” by The Budos Band.

When you look at a newspaper or a magazine, what makes you pessimistic about the world? What do you think is totally fucked up for the next generation?
Aside from the environment—as concerns human relations—nothing is permanently fucked up. I am not at all pessimistic. The reception given to migrants is an issue that worries me a lot. I worked a month and a half in a refugee camp and it gave me incredible hope. With the English association “Good Chance” we put together theater workshops with migrants every day and on Saturday we had improvised shows that were open to Parisians. It’s a little naive to say it but that place of intercultural exchange gave me hope and made me think that the human soul is not so bad. Even the nazis and the reactionaries who don’t even question themselves are not fatally fucked. I believe enormously in the virtues of ENCOUNTERS. One should never become embittered. Remain emphatic and live your life open to first times and new encounters.



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Talent: Corentin Fila
Interview: Matthew Hicks
Photographer Francesco Brigida
Stylist: Nicholas Galletti
Groomer: Richard Blandel @ B Agency



Photographer Alisson Marks
Stylist Stefano Guerrini
Stylist assistant Cristina Florence Galati and Emanuela Cinti
Grooming Gianluca Casu

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The sneaker project turns digital

In the last issue we talked about the new project about the Onesoul sneakers by Guardiani, a design trainer that mixes an active spirit with a more formal attitude, that distinguishes itself for its tapered shape, the strap and the contrasting spoiler. An unisex shoe that can be declined in a multitude of ways, it can have different uses and suitable for divers looks. Just like the MANINTOWN man, the essence of this sneaker has many sides: it winks to the new trends, the high-top version with the sock is the perfect example, it maintains a sleek and elegant attitude, making it possible to pair it with a business look or a nightout suit.
The project working on this particular item is developing thanks to the interpretation of it with the video-manifesto (called Onesoul, many personalities , of which we talked about in our site) curated by Senio Zapruder, in which all the different personalities and archetypes of subcultures and Instagram are explained, the very ones who inspired the design of this sneaker, exploring the diversity of characters that create or are the final target of the Onesoul sneaker. The shoes becomes even more viral and a cult object of the web.

Exclusively,  we present the new ONESOUL KNITTED high top ( a preview on the fw18 collection is already available on the Guardiani online store), an design athleisure bootie, unisex following the trend, that is the protagonist of the video that you can watch online on manintown.com.

GUARDIANI PITTI SS19_ PrepFuturism_ONESOUL knitted hightop

The Onesoul knitted high-top, is a sock sneaker, evolution of the iconic  model of the brand, and it is made for the sneaker addicted, entirely made in stretch knitted tubular fabric, this shoes has the same details of the basic one: the strap in rubberized fabric, metal buckle with the logo and the contrasting spoiler.

The socksneaker Onesoul  is available in two unisex versions: black with red spoiler and green with wooden print spoiler.In the video is really important the genderless topic, that is shown in a more minimalistic way. Two identical figures interchange, at the beginning they look like only one and just after they separate and interact. The alternation of black and white of the Onesoul knitted high-top stole the attention on the scene and catches your eye, thanks to the visual power of its design.

This model, with the preview for the next spring summer 2019 collection, will be exposed at Pitti 94, in the Alberto Guardini stand (Pad. Centrale K18) and in the milanese showroom of the brand, in Palazzo Serbelloni, Corso Venezia 16.

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Sananda Matreya

A chat with Sananda Matreya about life, fashion and music

You chose your new name by yourself. What does it mean for you this change?
The name change meant a new opportunity to get some new karma!
I had gone as far as I could’ve with the previous identity & it became quite clear that for all intents & purposes, he didn’t own who he was. And it has always been of most paramount importance for me to be a free man. I am a dreamer, not a slave. And I knew that I would need to be free, in order to fulfill what I felt was Heaven’s Will for my work on this planet that God loves. Sananda Maitreya works for God, period. And I have never been too fond of taking orders from those who could not see my vision as clearly as I.  The industry owned my old soul, so with prayers & many meditations, It was determined that we would create a new identity & put our trust & faith in the full powers of my dream.

You were a professional boxer and then a soul music superstar known as Terence Trent D’Arby. What are you carrying around from these past experiences?
My Boxing Experience confirmed my warriors instict. Although I was never a Professional fighter, I was a Golden Gloves Champion in my youth. It taught me that I wasn’t a weak. It also taught me the value of discipline, dedication, passion. All qualities that would help me survive those crazy ‘Superstar’ years, while I was growing up to be a man willing to take responsibility for my own life.

How would you describe your sound with three words?
3 Words ? ‘D’, ‘LISH’, ‘US’ !

How do you develop your creative process? What are your sources of inspiration?
My creative process is simple, I follow the tides. When the ideas come, I use my experience, imagination & talents to explore where the idea wants to go. I never dictate to the idea, I let the idea take me where it might want to go. It is all but a meditation.
You get up, you smoke, you pray, you work. All the while grateful to even have work to contemplate. And another simple trick to working is to always be working.
I am a workaholic & quite proud to be so.

What artists helped you to shape your music?
Wow, that is a loaded question because there were so many ! Mainly the great songwriters & producers. I was most influenced by those who were in charge of their music, since most of those in charge of their music deserved to be as it were evidence that they were in command of their gifts. Rod Stewart, James Brown, The Beatles, The Stones, Jimi Hendrix, Sam Cooke, Frank Sinatra, Hank Williams, Nat King Cole, Ray Charles, Led Zeppelin, Joni Mitchell, Stevie Wonder, Prince,Abba, Miles Davis, Duke Ellington, Elvis,  Cream, The Who, Marvin Gaye, Al Green, Steely Dan Aretha Franklin, Patsy Cline & a slew of quite a few others.

How has your music changed with the advent of Internet?
The Internet was a future I foresaw already in the early 90’s as my salvation and path to freedom’s road. But make no mistake, we pay a heavy toll to travel freedom’s road. But it was a price I was willing to invest because I saw the Internet as the vehicle that I had been dreaming of for years before, a place whereby I might be free to be at my most creative best & no longer have to worry about any other consideration but what Best Suited The ART.
How is your relationship with social media? Do they play an important role in your career?
Yes, Social Media plays an immense role in my relationship to those like minded souls like me. My music was supported from the very first day by a generation of fans excited to be engaged in my evolution and progress in my journey through space/time as an artist. It was awesome from the very beginning. It was what I was looking for. I love the flexibility it gives. And the direct contact. It is more intimate.

How is your relationship with fashion?
My relationship with fashion is improving !

You play and perform with different instruments…how do u manage to merge all these to create new sounds?
I manage to create new sounds by trusting what I am doing while doing it. If I heart it, then I trust what I hear and then simply follow the process. It is instructive to remember that one doesn’t have to know what one is doing,  as long as you enjoy doing it. Whatever one is doing will always figure itself out soon enough, if not now.

What are your future projects?
My future are to continue to promote ‘PROMETHEUS & PANDORA’ with some concerts in the upcoming Summer. And to enjoy the time I have being married to a wonderful woman & our 2 fabulous sons. Most of my closest friends in music are now deceased.
I can often hear their ghosts reminding me to appreciate all of this more, while it is there to be appreciated.

So this Summer I will commence upon a celebration of having survived over 30 years of the various stages of notoriety I’ve encountered. I will be pleased to be accompanied by the most talented and lovely Luisa Corna.

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Photographer: Manuel Scrima
Stylist: Veronica Bergamini
Grooming: Stefania Pellizzaro
Photographer Assistant: Lorenzo Novelli
Styling Assistant: Chiara Piovan
Label Manager: Francesca Francine Maitreya

Budding star, Jules Houplain

Young French actor Jules Houplain started out in 2014, having acted on stage since he was just 12 and going on to work on series and films, including the award-winning Hidden Kisses, about the struggles of a gay teenager in the era of social media. He stars as the son of Juliette Binoche in the upcoming film Celle que vous Croyez and already has another film lined up for 2019 – all this and he’s not even 20 years old yet. We caught up with Jules between takes to find out what inspires him.

You studied acting at drama school: how did that change your approach?
I grew, my acting got stronger and my preparation technique improved. People probably do have some kind of natural tendency for acting but being an actor also takes a lot of work.

What inspires you?
French cinema.

Who is your mentor?
My uncle Ludo.

Who would be your dream directors to work with?
Nicole Garcia, Francois Ozon and Xavier Dolan.

Who are your favourite actors/actresses? 
Al Pacino and De Niro for their always perfect performances and Juliette Binoche with whom I’m working on a film right now.

What’s the key to your acting technique?
I need to know my fellow actors a bit and to have some kind of relationship with them in order to feel sincere.

As an actor, is it important that your roles deal with societal issues?
Yes. We need to open up ways of thinking and debate societal subjects. The world is changing. An actor should be representative and give a voice to those who don’t have one.

How do you approach a new role?
I look for similarities with people that I know.

What are your criteria for choosing a new project?
The character, the story and the director.

How do you nurture your creativity?
I need to exercise, I read and I watch films – sometimes even several times in order to be able to really analyse them.

Did you expect for your career to start out the way it has?
I would never have thought I would be able to make a living from this profession.

Where do you see yourself in ten years?
Still in the same profession, I hope! And international projects, why not? That must be very rewarding.  

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Talent: Jules Houplain
Interview by Kim Laidlaw
Photographer: Edoardo de Ruggiero
Styling: Nicholas Galletti
Grooming: Sebastien LeCorroller @ Airport agency for Bumble&Bumble

The irresistible Salim Kechiouche

Algerian-French actor Salim Kechiouche started out young, starring in the film À Toute Vitesse at the age of just 15. He then went on to become France’s kick-boxing champion in 1998, before deciding to pursue his acting career full-time. Now approaching 40, he has just finished working on acclaimed French director Abdellatif Kechiche’s upcoming film (as yet unnamed), having collaborated closely with him over the years, starring in the award-winning Blue is the Warmest Colour and the recent Mektoub My Love. We caught up with him in Paris

What do boxing and acting have in common and where do they most differ?
The desire to be in the spotlight, to be seen, to show what you’re capable of. The fact that you have to make sacrifices and have a strong mentality. In boxing, you have to hide your pain, while in acting it’s the opposite: you have to open up and show your feelings. I’ve always felt like I was being pulled in two directions. I like it when you see actors and actresses come within an inch of madness or approach very strong human emotions. You can maintain strength and at the same time keep a certain fragility. It’s a delicate balance.

You have made three films with film director Abdellatif Kechiche. What’s your relationship like with him?
I’m very proud of our relationship. I think we have a lot of respect for one another. We have quite a lot in common: he also boxed and acted on stage. It’s as if we were family – he’s like a big brother. He has a strong influence on me, for sure. Working with him changes your perspective on this profession. He’s very engaged as a director and so it’s impressive to work with him. You learn a lot.

How do you approach a role?
You become the character and the character becomes you – it’s a meeting between the two. It’s instinctive and you have to try and have confidence in yourself.

You broach themes of adolescence, masculinity and sexuality in your work. How do you see your role as an actor in relation to such issues?
People write to me a lot about the fact that certain roles have helped them to feel freer. Often roles have a message – that’s more interesting as it touches people in a more profound way. I try to maintain my freedom and, for me, cinema and theatre are untouchable spaces for freedom. So if there is a message through that, that’s not bad going as a role in society.

What’s next?
The next film with Kechiche, which we’ve just finished. I’d like to return to the stage and I want to write – it’s something different, but I’m trying!


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Talent: Salim Kechiouche
Interview: Kim Laidlaw
Photographer: Lucie Hugary
Styling: Nicholas Galletti
Grooming: Richard Blandel @ B agency



Fashion and photography in Hyères

Loved by tourists for the beaches and its nature, maybe less fashionable than other cities on the riviera, Hyères is becoming the place to be for the international jet-set thanks to two very important appointments in Villa Noailles: the International Festival of Fashion, Photography and Fashion Accessory and the Design Festival in July.

Two dates that bring in town creatives and professionals from all over the word. The festival dedicated to fashion and photography ended just few days ago, protagonists of the display were ten designers for each category: Fashion, Accessories and Photography; those who were invited showed their work in an exhibition and a fashion show, and were judged by a jury, which counted Haider Ackermann  for the fashion part and Bettina Rheims for the photography. So, in Villa Noailles took place different exhibitions, art installations, performance and workshops.
Thanks to the work of Jean-Pierre Blanc, founder and director of the festival, the display grew very much, keeping its informal and indipendent spirit, many thanks go to the sponsors also, who offer prizes for the young talents.

” After the edition with Karl Lagerfeld and Chanel – Jean-Pierre Blanc says – the Festival had a big push forward. We finally can have the biggest names in the jury, but the final goal is not to become more important, but to give a real support to theyoung talents with a cultural event”.  As today, the brands that sponsor the event are Swarovski, Chloè with the silhouette Prix, and Premiere Vision, a leader textile trade fair in Paris gives the chance to the designers to connect with the textile business. Mercedes-Benz, from 2012 support the festival with a great commitment in the fashion field. During the last edition, the company presented the showrooms “The Shortlisted” and “The Formers”, showcasing items from the previous editions partecipants.

Rushemy Botter & Lisi Herrebrugh Hyères Festival 33d edition Hyères, Var, France

As they did in the past years, Mercedes-Benz invites the winner of the Grand Prix du Jury Première or the winner of the Chloé Prize to present his collection in the MBFW space during Berlin Fashion Week in July. A lot of exhibitions are held in Villa Noailles: the one curated by Haider Ackermann ” A Vanishing Act”, with the looks of his most inspirational designer, from Undercover, Rick Owens to Madame Grès and Azzedine Alaïa; for the photography part they had the installation “Bettina and Bill”, with prints and collages that show the covers and editorials of Bettina Rheims, during her Los Angeles work, from 1194 to 1997, for the magazine Details. Among the numerous workshops events hosted by Mercedes- Benz, #WeWonder fashion story with Kevin Ma, Hyperbeast founder.
“ To support emerging talents is one of the reason why I am so proud to be part of #WeWonder – Kevin Ma told us. It’s amazing to see such creativity and enthusiasm of all the people selected with Mercedes-Benz. It’s a privilege to be able to discuss with them about my work ‘Progression’, and I hope I inspired them to think outside the box”.


The 33th edition of the Hyères Festival ended with the menswear brand Rushemy Botter & Lisi Herrebrugh as winner of the Fashion Grand Prix. The duo comes from the Netherlands and studied at the Antwerp Royal Accademy. “Fish Or Fight” it’s the name of the collection, the goal is to give an omage to the carabbean heritage of the designers: 3D outfits, looking rather caotic, mixing streetstyle, tailoring, feminine touches and marine inspireddetails. Rushemy Botter & Lisi Herrebrugh had the honor to bring a sense of newness with their loud styling, colors and decoratives patches on sweaters and jackets. Experimental tuches even on the shoes, realized in collaboration with Nike.  The Grand Prix for photography went to the irish  Eva O’Leary,  Yale graduate. The New York based photographer realized a series of portrait of teenagers in front of a mirror, with the final idea to get their first reaction to their image.

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The most promising names on the new Georgian fashion scene will be the protagonists in Florence of the GUEST NATION special project, promoted by the Fondazione Pitti Immagine Discovery on the occasion of Pitti Immagine Uomo 94 (12-15 June 2018). In collaboration with MERCEDES BENZ FASHION WEEK TBILISIsix Georgian brands and designers were selected to present their collections at the Fortezza da Basso, in the special area Spazio Carra (Main Pavilion – Lower Level).

Guest Nation Georgia is a project made possible also thanks to the support of LEPL Enterprise Georgia, the agency headed by the Georgian Ministry of Economy, which promotes the economic development of the country.


Lapo Cianchi, Secretary General of the Fondazione and Director of Communications and Special Projects at Pitti Immagine comments about the project: “Georgia and Eastern Europe are becoming two of the most dynamic places in fashion and creativity today: that’s why we decided to present six of the most innovative Georgian brands to buyers and the international press. In the selection, which includes special menswear projects launched specifically for the occasion, we will bring to Pitti Uomo extremely young designers next to already established brands, but all capable of expressing the essence of today’s Georgian design, with an openness to experimentation and a contamination between tradition and modernity. Our special thanks to Sofia Tchkonia for the precious cooperation in making the project happen”.

Here are the profiles of the 6 Guest Nation Georgia brands:

AZNAURI _ founded in Tblisi in 2016, Aznauri, with Irakli Rusadze (founder of the Situationist brand) as its Creative Director, mixes tradition – starting with the name of the brand that is a throwback to classic Georgian nobility – with styles that look to the 90’s, for a modern new minimalism. Initially launched with a line of gender-free clothing, the brand now offers a complete collection with bags and footwear, for a style rich in understatement.


ANUKA KEBURIA _ graduate of the Shoe Design course at the St. Martin University of Art in London, and with a very rich background that includes costume design for the theater, the Georgian designer Anuka Keburia founded the brand bearing her name in 2006. Her lines of natural material clothes, accessories, and footwear are combined with highly skilled craft workmanship. Leitmotif: the use of black and a minimalist style that unites a unisex-street style.



GOLA DAMIAN _ a new dandy: in the creations of the Gola Damian brand, sportswear cuts and forms are highlighted by fine materials and unmistakable patterns. With a mash-up between a contemporary and Victorian style, the brand’s collections merge a multitude of eclectic inspirations for an over-the-top and decidedly unique style.


SITUATIONIST _ Irakli Rusadze is one of the top Georgian fashion designers of international renown. The self-taught designer – which tread the catwalks with Situationist at the last edition of Milan Fashion Week – takes his inspiration from his native land, Georgia, and from the women who grew up amongst the difficulties of a post-Soviet nation. In his creations, beloved also by Gigi Hadid, strong tailoring meets a vintage style with Georgian cultural influences.


TATUNA NIKOLAISHVILI _ keen on design and fashion from childhood, the designer Tatuna Nikolaishvili develops, with her eponymous label, creations with unusual forms and original cuts for a feminine style with a modern edge.


VASKA _ with a degree in Architecture, Vasili Tabatadze debuted in the world of fashion with his first collection in 2005. In 2013, he created his own brand Vaska. In his creations, special fabrics like antique Japanese silks and natural materials are matched with almost sculpture-like lines and patterns, for a limited-edition line.


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Few suggestions on fashion, food, beauty and music. Let’s discover the tips of Stefano Terzuolo, founder of Gum Salon  Milano.

”At night I often go toApollo Club Milano, cocktail bar, restaurant and discoclub, from the idea of Marcellina and Tiberio founders of “Rollover Milano”, where I feel in one of the famous SoHo house. 1000mq, 4 rooms in which you can live different experiences: Cocktail room to stop by for the happy hour, restaurant, Gaming room ( with ping-pong, flipper and videogames ) and the disco club, obviously.
I enjoy the intimate and private atmosphere, two feauture that you can really feel, even having an international space, thank you also to the classy dishes of the italian brazilian chef Bruno Cassio, that mixes tastes from all over the worl, a fusion kitchen between classical and modern flavors. My favorite dish? Squid and mashed pumpkin.”

” For lunch, anytime a need some exit eay from my usual busy day, I take some free time and go to EXIT.  The new project of Matias Perdomo, Thomas Piras and Simon Press: the very same succesful trio of Contraste. A typical milanese kiosk, that is now a Chiosco Gourmet with thirty seats. Luminous space, simple and chic mise en place,  with a block of Ceppo di Grè ( an ornamental stone used to build numerous palaces in Milan). The must try dish? THE EXIT EGG!

” My favorite stop for shopping, in Milan, is Groupies Vintage, in via Gian Giacomo Mora. Not just a simple vintage shop, but an ever-evolving place that does not follow trends but creates them. Born as a place to recycle old vintage clothing, you will find different items, mostly diveded in three categories:
-Vintage selected: selected clothes from the 50s to the 80s, from London and Berlin.
-Vintage recycled: an innovative line designed by Alice, who gives new life to old clothes, making them modern again.
-Kilo Vintage: a selection of items that you can buy and pay based on their weight.
My obsession? Vintage shirts. “

” My beauty moment has one name: Bahama Mama, few steps away from the Navigli area. A concept store, dedicated enturely to beauty, but also a vintage shop and a bar, a place where you can take care of your self while sipping on a smoothie or a tea. A modern and familiar place, with a vintage touch, given by the decorations and the 40s style uniform of the employess.”


Extra: the soundtrack AS YOU WERE, Liam Gallagher.




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From April the 7th to June 17th the Musei di Palazzo dei Pio will be the set for Fashion, Portraits & Landscapes, an exhibition that counts over one hundred prints, both in black and white and colors, lookbook celebrating the artistic parternship between Blumarine and Albert Watson.

The exhibition tells the story of twelve fashion campaigns that the photographer realized between 1987 and 1992 for the maison. Most of the prints are originals that Watson printed himself, and bring the visitors back in time, during those magic and glorious years when fashion loved to play with creativity all around.


Watson builds a consistent thread involving clothes, models and the surroundings. Not just fashion photography, but a complete new universe, that even those who don’t know fashion can find attractive and fascinating. The exhibition take place two year after the one that celebrated the association between Blumarine and Helmut Newton, between 1993 and 1999.
«It was a pleasure to work with Newton», said Molinari, «but, among all, Albert was the one who better portrayed the soul of our brand, made of romanticism, sensuality and femininity. The idea of a show, with our archive images, came from my daughter Rossella Tarabini. Taking back all these prints and see them again, all together, was really exciting for all of us».
The designer remembered some peculiar moments on set. « We shot in Los Angeles, in Scotland, Las Vegas, London, New Mexico, San Francisco, Naples, Miami, New Orleans and Watson always menaged to create a relationship between those places and our fashion. We had the chance to work with some of the most spectacular women of that time, from Cindy Crawford to Nadja Auermann, Helena Christensen, Michaela Bercu, Naomi Campbell e Carré Otis.».

Watson underlined the freedoom that the brand gave him. «None of these pictures went in post-production. There was no photo editing at the time, you hhad to work just on set and Anna trusted me completely, and never gave me limits of any sort. Of course, some of them may be strong, less common in contemporary photography, but I made them always paying attention and respect to models and clothes. I remember some shots in which the model had open legs: I didn’t make them to be provocative, but that was a way to create lines in the picture. Most of all, I never forced a model into a pose. I’ve always explained my idea, trying to understand if she was comfortable with it».

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Shades of blue

The color blue is the protagonist of this new editorial shot by Marco Conte. Different ways to wear it, but always keeping in mind that there is one trend that survives season after season: micoprints. For the current Spring/Summer, the must is to mix different shades of blue and prints, always with sobriety.

Rediscover the classics: this season go for the micro-checks.

The funniest suit? Wear micro-checks with a bomber instead of a jacket.

The white blazer must be worn with a micro floral print shirt.

Play with the shades of blue!

A scarf with colorful prints is always a good idea during the spring evenings.

Wear your bomber jacket on top of a suit: clashing colors is a must.


Photographer: Marco Conte
Stylist: Stefano Guerrini
Model: Matthew Williams @Urban Models Milano

Stylist assistants: Cristina Florence Galati, Carmen Anna Romano
Grooming: Matteo Bartolini @freelanceagency

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For some time the paradigm in menswear has been shifting from classic, to casual and urban wear. The never ending quest for the next big thing hasn’t gotten dull, luxury brands once associated with classic suiting have dabbled in luxury casual wear, and even street wear brands have fallen into the temptation to upscale their collections. These brands are exploring new territories and often create great pieces, however a few newer brands have decided to stick to their area of expertise, and focus on being among the best in their fields.

Sciamat, Ambrosi, and John Sheep have quietly established themselves as houses to both watch and to learn from.

In a relative short time, Sciamat based in Bitonto, Italy has emerged as master of crafting fabric into work of art. Having a different philosophy not being enough to separate one brand from another, the creative force Valentino Ricci of Sciamat initiated to re sketch the basic form of the suit to create something that feels more like a second skin. While many can claim to create something artistic, few can articulate it through their product the way Sciamat does.

Ambrosi, nestled in the Spanish Quarters of Naples, Italy runs a trouser shop that spans two generations of the product remains about details, hand craftsmanship, and the perfect fit, but Salvatore Ambrosi (the son) has injected his take on the modern world into the trousers. He travels constantly between New York, Hong Kong, and all points in between throughout the year, and has found subtle ways to make the trouser steal the limelight from ones blazer, sweaters, and shirt. Comfort and elegance are a result of the father and son team, while tradition and the no nonsense attitude of Naples make Ambrosi a name for a selected audience.

John Sheep is an unexpected gem that bridges different worlds effortlessly. This blazer company from Martina Franca, Italy produces yachting / boating type blazers that connect visions of Ivy league college and southern Italian cool. Specializing in knitted stripped blazers, John Sheep carefully threads the grey area between fun and serious. With just enough of both spirits, it represents the cool blazer, identifiable not to a specific age group but instead to an attitude that revolves around style and comfort.

While Sciamat, Ambrosi and John Sheep exist in a period where mash ups and restructuring is the order of the day, they have chosen to stick with what they hold true and what they excel in. Sciamat and John Sheep both show at the incomparable Pitti Uomo in Florence Italy, one of the worlds most respected stages when it comes to menswear. While Ambrosi doesn’t show at the fair, you will find his work via some of the most stylish men in the fashion industry.

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FASHION BRANDS IN THE FOOTBALL WORLD: a matter of style and identity

A matter of style, in and outside the pitch.
The big football clubs have long chosen a clean-cut path that focuses on the image as a statement of their identity.Hence, the differences between the European teams are going to be mirrored in their official outfits, curated by the best-known designers in the fashion system.

Juventus have confirmed their partnership with Trussardi, under the banner of Italian excellence, both in the pitch and in the tailor’s shop: their uniform features effortless elegance, as is typical of the brand, consisting of a dark blue pinstripe outfit with jacket and cashmere and silk cardigan, very warm and waterproof.

Milan has chosen the Made in Italy too: for the second year the team is sporting Diesel, crowning the dream of Renzo Rosso, founder of the brand, «Our paths are similar: we are two big Italian players: iconic, akin in spirit, enjoying global renown».
After the last season’s total black uniform, this year Bonucci and friends are going to wear a uniform inspired by Herbert Kilpin and his famous “red like fire”. Brand-new pattern, similar to a camouflage: the CAMO-FIRE, elegant, but also informal and rock.

The story of Inter, going international, is mirrored in the choice of Brooks Brothers, legendary NY label that is all set to attire Icardi and mates also this season. Faithful to the style of the brand, designer of several iconic items, like the white Oxford button-down shirt to go with the birdseye suit, with three-buttons single-breasted jacket with a cockade on the revers. A pure silk navy blue tie with inner tone-on-tone logo of the team completes the outfit.

One of the most present brands in the soccer panorama is Hugo Boss, this season partnering with Roma too, in the name of charisma and dynamism, thus resulting in the wardrobe of De Rossi and his football mates: the blue three-pieces outfit, to go with shirt and tie of the line “Create Your Look”. The care for style has captivated the great European clubs too: Hugo Boss’s best Italian wool is the protagonist of Bayern Monaco’s uniform, while Commune de Paris has created a line for the supporters of Paris Saint Germain, revisiting their classics in the colours of the team.

In and out of the pitch, it’s a matter of class, identity and style.

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Last year’s winner of Creative Circle Award, for the Best New Female Commercials Director, Vicky Lawton is a director, photographer, she works with Rankin as Creative Director, she shot numerous fashion films for Elie Saab and Chanel, just to name a few, and she realized music videos for influential artists including Dua Lipa. Here some curiosities about this talented and chameleonic artist.

You define yourself a “visual fanatic”. When did you know that visual arts would be your profession?
Ever since I started buying Vogue around 14years old and ripping out the pages to use as wallpaper. I then became really interested in both fashion and photography – making my own photo shoots in my bedroom and garden featuring my friends!

How did you meet Rankin?
I interned for Rankin during my second year at Kingston University studying Graphic Design and Photography. I had a 3 week internship, stayed in touch and they asked me to come back once I had completed my degree.

What are your major sources of inspirations?
I love love love – Irving Penn, Richard Avedon, Meisel but I also really admire photographers like Cass Bird and Ellen Von Unworth who have such unique styles and approaches. I search through blogs, books, try to visit art galleries as much as I can – but my biggest inspiration is cinema.

As a fashion photographer, what is your relationship with fashion in your daily life?
Fashion for me is a perfect way to reflect my mood! Its also a chance to experiment – I’m a big fan of vintage clothing and I love visiting L.A to find some one-off, unusual pieces.

There are not so many famous female photographers and directors. Do you find that this is predominantly a man’s field?
Not any more!

Which social profiles do you find particularly interesting and why
I particularly love @celestebarber because fashion can be really funny

Which is your favorite social media?
My favourite has to be Instagram. It’s a chance to see new work, new ideas and put bunny ears on my selfie. What’s not to like?

The Full Service is a one-stop creative entity that combines the strategic thinking of an advertising agency with the pragmatic problem solving of a production house.
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Patrick Van Negri

Patrick Van Negri is a highly motivated, driven, passionate individual who is strongly dedicated to learning and executing duties effectively to achieve goals and grow in success. Originally from beautiful Croatia, he is currently living in Miami which has been his dream since he was a little kid. He grew-up watching Scarface, Miami Vice, CSI Miami, and Ultra, and he loved the heat of summer and days at the beach, while he loathe the cold of winter, so choosing a sunny place to set down his roots were a no-brainer. He recently graduated double-majoring in International Business and Marketing. Nowadays, he is modeling and exploring acting, as well as still producing music and consulting brands in digital and social media with a strong entrepreneurial passion.

Your definiton of influencer/blogger/ambassador
It is someone who is a role-model and trustworthy. Someone who wears cool shoes that you instantly fall in love with and want to buy them. In other words, someone who can influence the mass with their authenticity, positivity, and connection to his/her community.

How do you imagine the evolution of the social world and of your business?
Well, eventually people will use it even more than nowadays (yes, I said that). Lol. With the AI and augmented reality we will just put some contact lenses on our eyes and it will be so good that your brain will be fully convinced it is real. This is just the beginning.

In your opinion, which is the social (network) of the future?
That is really hard to predict. It might be the one that is not even launched yet. I believe that Instagram will maintain it’s leadership role for a long time, and that Facebook, Twitter, and Snapchat will keep evolving. I know a lot of great platforms like Anchor and Peach, or even Marco Polo that has a great potential, but we will see what the future will bring. I hope Pinterest will become more “mainstream” because it is a really useful platform.

Negative side of your job
I honestly do not see any negative aspects of my job. Otherwise, I would not do it. I would love to hear it from others.

How much do you earn with this job? The numbers of your business
I wish I can disclose that, but the contracts do not allow me to do it. Let’s say it is a decent amount.

How many of your advices are sincere and not sponsored?
The only asset I have is authenticity. My “brand” is based upon authenticity itself, so I want to make sure I am truthful to my audience and that my advice is always 300% sincere at all times, whether something is sponsored or not. That is the thing I care about the most. Your priority should be that you are bringing the most value to your audience, as much as you can. You are there to serve them! All the perks that are coming with it should be a “side-effect”. You always have to give more, and never expect anything in return. That is the beauty of it.

Practical suggestion of style or beauty or places you like (a travel guide for a city)
Uff! I can go here on an on. For style, go with your personality and character. Try to find your own style and own it. Do not try to copy others – just be yourself! For beauty, I would recommend using all-natural and organic products with no chemicals or anything that is doing you a disfavor. Travel? Since I am from Croatia I have to sell it to you! LOL. Jokes aside, it is the most beautiful and versatile country – I call it the center of the universe. It truly has everything you need: a beautiful coastline with 1,200 islands, amazing mountains and national parks, and every village is so authentic and has its own charm. I honestly do not know where to start, last time I went back home I was there for almost 3 months, and I did not even get pass Istria, which is my state. So many beautiful places, food, and people to explore. No wonder it is becoming the world’s favorite destination.

Has The “influencer” job a deadline? How do you imagine your job when you will be old?
If you think about it, “influencer” job started a long time ago, all the way to Ancient Greece and even further. There will always be people who influence the masses. So, I do not believe it has a deadline. It will just evolve and find it’s way in different mediums, forms, and platforms. I do not imagine what my life will be when I am old. I am focused on today and creating the most value and bringing that value to others in different forms and shapes. If the only thing you are good at is social media numbers, then you are doing something wrong. That cannot be the best thing about you.

What counts most? A beautiful face or a good content?
Good content always wins, every day. What if a beautiful face has a fake and ugly personality? That happens very often. In my book, intent and heart are what matters the most.

How many hours do you dedicate to the preparation of your look and job?
With the look, it is pure inspiration. So, it happens instantaneously. To go out and shoot the content can vary. It can be done in 20 minutes, and sometimes it can be more than 1 day if the content did not come out to be as good as I would be satisfied with it, so I have to re-shoot it.

Which app do you use to retouch your photos and how many retouches do you use to create the perfect picture?
I do not use apps or retouchers to edit my photos anymore. Now I mainly use Photoshop and sometimes Lightroom. Learn those softwares and that is all you need!

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Carlo Sestini: a citizen of the world

Carlo Sestini was born and raised in Florence. At the age of thirteen he started to Switzerland and then in London at the Regent’s University. He is very keen on art but first and foremost on high fashion. His sophisticated sense of style makes him one of a kind: his wardrobe is made of iconic pieces which combine luxury and vintage. He’s just came back from LA where he spent two months studying acting and improving his communication skills.

Your definition of influencer/blogger/ambassador?
An influencer is someone able to influence somebody else’s tastes and purchases through his image and social profiles, but let me say nowadays an improper use of this word is really widespread.

How do you imagine the evolution of the social world and of your business?
Digital universe is running so fast that everything I can imagine today would be available tomorrow and for sure somebody else is already developing it. I’d love to buy now directly from Instagram without jumping into websites, it would mean saving time and buying exactly what I see. I know Instagram is testing this new option in several Countries but Italy is still missing.

In your opinion, which is the social (network) of the future?
Instagram – Instagram and again Instagram.

Negative side of your job?
I don’t really think there is a negative side.

How many of your advices are sincere and not sponsored?
A sponsored content doesn’t necessarily mean is not sincere, I do personally check all the collaborations I’m bringing forward and if a brand or its request doesn’t fit my style I kindly thank but decline.

Practical suggestion of style or beauty or places you like ?
London is my second (now maybe first) home, I feel at ease over there and it always surprise me with great new restaurants, Spas, Gyms and Clubs. I’d suggest Mr Chow for an amazing Chinese dinner and Annabel’s for a drink, founded almost 50 years ago is one of the most elegant clubs in the world.

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julien boudet – blue as a state of mind

Perhaps best known as Bleu Mode, Julien was born in Sète, a French town on the Mediterranean Sea. It’s likely from vivid blue of the sea that he derives his artistic pseudonym and his passion for colours and for photography. Relatively new in the world of street style, active since 2013, he loves to document the evolution of fashion over the years, capturing what he loves to define as the “decisive moment.” Thanks to his sensibility and his extreme attention to detail, Bleu Mode manages to capture in a few seconds that which is invisible to most people. To date, Boudet collaborates with brands such as Thom Browne, Adidas, Uniqlo, and magazines like CR Fashion Book and Elle Us with a particular fondness for emerging brands and sportswear. He doesn’t want to be labelled as a street-style photographer, since he also works in other photography styles: from documentary to fashion editorial to architecture.

Who is the most important influencer on social media?
I think first it’s important to define what kind of importance are we talking about; is it the influence of a celebrity (actress, rapper, basketball player…) on his or her fans, the influence of a medias on their audience, the influence of a blogger who actually built his career using social media. There are a lot of different aspects to take into consideration. That said, the most influential person right now would be by definition someone who has the most followers on Instagram. Yet, if we take a specific field like fashion for instance, I would say Virgil Abloh probably has the most influence right now, because he reaches a lot of people from very different backgrounds- whether you like him or not.

Do you consider yourself an influencer considering your social following?
Regardless of what you do in life, you will influence people around you, whether in a positive or a negative way. If you are successful in what you do, you will obviously influence and reach more people. The only difference is the number of people you reach; for example someone who initially has a big following for his work (as in my case working as a photographer) might become an influencer himself because he was already able to get people’s attention in the first place. Hopefully, through my images and my style (both ways of expressing myself), I do positevely influence people, but I don’t consider myself an “influencer.”

How important is social media for your work?
To be perfectly honest, it has been essential for my work. I started out as a photographer in January 2013, and thankfully I have been able to stand out from the masses and get more and more people interested in what I do, only thanks to social media, in particular Instagram. I still get a lot of jobs through this platform, so yes it is still very important, even now.

Do you also use your image to promote your work and get more likes and followers? Does it, or doesn’t it work that way?
I do use my image to promote my work, and a lot of professionals that I know encouraged me to do so, because it’s important for your followers to see who is behind the account. It adds something to it, it feels more real, more personal. I don’t like it as much as I prefer being on the other side of the camera but I try to do it a little more. However it isn’t to get more likes and followers.

What content performs best online?
I guess it all depends on your audience. We all have a very different audience, and if a fellow photographer (with the same following for example) posts the same look I posted it won’t necessarily have the same engagement.

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Elbio Bonsaglio

He is one of the founders of the brand Letasca, international success story, which, in a matter of a few seasons, has conquered the most prominent multi-brand stores around the globe. Elbio Bonsaglio is also one of the most renowned Italian models; he worked for the most important brands and was photographed by internationally acclaimed photographers. With a huge following on the social media, he tells us something more about his universe, his Instagram profile and his travels.

No longer a model, but an influencer, thanks to the social media and other activities. How did this transition occur and when did you become a designer too?
The passage from model to influencer was totally accidental. I have never had a blog, I never thought that I could influence someone, I have always tried to be true to myself on the social media, posting on Instagram what I do, my passions, like boxing, or my travels. Maybe, because I was previously a model and now I also have my own brand, people got curious and started following me.

How many of your tips and pics are genuine and non-sponsored?
My Instagram profile tells a great deal about me, also through the stories. There is a lot of my humour, my way of joking, of what I do on a daily basis. There are not many sponsorships, most of my time and my attention are devoted to Letasca, but also in this case I have always been honest.

How do you envision the evolution of the social media and of the role of the influencer?
This social medium has, very democratically, enabled anyone to become an influencer. This is positive, but also negative, as not all influencers are qualitatively good. Back in the days having an education, a certain kind of taste made a difference. Now things have changed, and this is the reason why many criticize the apps and the world they have helped shape.

Which city has stuck to your heart? Is there a favourite place you would recommend?
I travel a lot in my job, hence there are many places I adore, like New York, with its special, matchless vibe, and Ibiza. Then, I remember having a good time also in a Sidney, probably because it it a kind of city I was not used to, with its shores and warm weather all year round.

Photo: Ryan Simo
Styling: Stefano Guerrini
Grooming: Susanna Mazzola
Photo assistant: Alessandro Chiorri
tylist assistants: Verena Kohl, Paula Anuska, Cristina Florence Galati

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Born as the “anti-influencer”, to mock the fashion bloggers at the zenith of the phenomenon, Nicolò De Devitiis is known online as the first Italian motorbike blogger.

One of the protagonist in the Italian TV show Le Iene, a degree in marketing and a reputation as the sex symbol of Italian TV, how are you, a Millenial, experiencing this ascent of yours?
I am experiencing all this with great equanimity, as I accomplished all of my dreams when I was a child. Furthermore, I try to enjoy every single moment, doing my best, whatever I do. As a “Iena”, I work a lot and sometimes I sleep in my car for more than one day to complete a report.

Yours is the enthusiasm of a generation that, thanks to the birth of creative start-ups, is crossing the boundaries of global communication. Those who ascribed your popularity to your good connections, ignore that your success stems from the capability of exposing yourself, thus generating new ideas. How do you find the creative sparkle for your reportages?
I am very creative, all the projects arise from my ideas and, every time they are broadcast, we start all over again, from scratch. I constantly document myself and I keep and eye on what is happening around the world. My followers’ expectations are very high and I don’t want to disappoint them.

What is the professional achievement that, over the last few years of experimentation, has made you the proudest? For example, rumours have it that, before becoming a Iena, you worked with the old-timers to learn the ropes…
I am very proud, after working my way up the ladder, to have interviewed Valentino Rossi when he never spoke with the press, and Gian Piero Ventura and Carlo Tavecchio, following Italy’s debacle in the run-up to the World Cup. Nicolò and fashion: you declared that, apart from your Iena outfit, you prefer an urban and casual style, in keeping with your biker imprinting.

If you were to choose a different style for yourself, how would you imagine yourself?I imagine myself on the Red Carpet with smoking, bow-tie and an old-style British actor attitude.

From imagination to reality, what are the professional “rides” expecting in 2018?
I am very superstitious, I absolutely want to continue with Le Iene, Goal Deejay and Car Karaoke. Then, whatever will be will be!

Fashion stylist & art director| Alessia Caliendo
Photographer| Riccardo Ambrosio
Grooming| Ginevra Calie
Fashion assistant| Veronica Carrocci
Location| Roots Milano Hair & Tattoo www.rootsmilano.com

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Food influencer: a whole world of recipes, cocktails and vineyards

Cover_Chiara Maci

They know how to influence the taste of those who follow them, they can teach, even to the most awkward, how to cook a awless poached egg, or how to tell a Brunello from a Barbera: these are the food in uencers, who, with their recipes and pro-tips, have taken the social networks by storm.
A common feature of food and wine influencers is that, in most cases, they have started by accident. «It all started as a game – so Benedetta Rossi, social-cook who, on her blog www. fattoincasadabenedetta.it, prepares traditional Italian dishes.
When I used to work in my parents’ holiday farm and prepared breakfast and desserts, our guests often asked for the recipes of my jams and cakes. I, a geek, to be nice to them, beside giving them the hand-written recipe, loaded a video on YouTube, where they could clearly watch the whole procedure. One year on, my father showed me that some of my videos had more than 100K visualizations. Incredible! So, again with my husband’s support, I decided to do something more professional, without great expectations, but thinking: “Just in case, one never knows”. With much dedication, we kept on uploading videos until our dedication was rewarded».
If the step from the kitchen to the blog is short, successfully going from the office to the web is a bit harder. This is the story of Chiara Maci, who, after a major role in Sky’s marketing division, decided to launch the blog Sorelle in pentola with her sister Angela, which enjoyed instant success. Three months later she was selected for the TV show Cuochi e Fiamme on La7, which was so popular that she soon started to host a show of her own: Vita da food blogger (A food-blogger’s life). “What my followers like most is that my profiles not only talk about cuisine, but also feature moments of my private life”. Through the web she announced that she was expecting a baby-girl and also her love affair with the chef Filippo La Mantia, father of her second son, expected in February.
If, in the food universe, recipes and tips are the key to becoming an influencer, when it comes to wine, the task is more daunting, as wine lovers are generally very well-prepared. «With my colleagues-followers – so Walter Gosso, Bacardi Global Travel Retail – we talk about recipes, products, courses, techniques, job opportunities, everything focuses on the professional sphere. For my followers who are keen on wine and spirits, there’s a wealth of tidbits, ranging from the best bars and wine-bars, to my favourite cocktails, the ones I love to drink and the ones I love to concoct, the brands I choose and the ones I dislike… There is so much to talk about, that sometimes they even inspire questions that I had never asked myself. »
Some start using social media to bypass issues connected with the location of their business, and eventually become stars. «Sicily – states Marilena Barbera, Sicilian winemaker entrepreneur – is far from the rest of the world and Menfi is a little village in the province of Agrigento. I started twitting when this media was not much used by Italian wine-makers and traders. Today social networks generate 25% of my business’s turnover».

Benedetta Rossi
Facebook, oltre 3milioni di follower
Instagram, più di 270mila follower
YouTube, più di 450mila follower

Chiara Maci
Facebook, 473mila follower
Instagram, 350mila follower
YouTube, 10mila follower

Walter Gosso
Facebook, 5 mila amici
Instagram, oltre 2600 follower

Marilena Barbera
Facebook, oltre 3000 amici
Instagram, oltre 3800 follower
Twitter, 7400 follower


The Paris club music scene quietened down a er the French Touch era in the 90s, but now, with the arrival of a dynamic new generation of French DJs and producers, the revival of Gallic club culture is well underway. Filling up dance oors, taking over the airwaves, touring the world and releasing records on international labels, this new guard of music makers is bringing an eclectic electro sound-a genre – defying combination including techno, house and hip hop with UK and African in uences – to the wider worldwide stage. We met ten of the most in uential gures on the scene to nd out more about the return of Paris to the contemporary music map.
Here is the second part: Betty, Simo Cell, Sam Tiba e Miley Serious.

As one of the most talented DJs on the French club music circuit, Betty Bensimon has a taste for unexpected blends that get the crowds moving. She has created a community around her Bonus Stage parties in both Paris and London, and is a member of the House of Mizrahi, a crew that is part of the vogueing scene. She also hosts a radio show on Rinse France, has featured on the global online music broadcasting platform Boiler Room (twice) and plays throughout France and Europe. French DJ and producer Simo Cell creates an eclectic sound combining techno, UK bass and electro. The first foreign artist to be released on UK record label Livity Sound (plus he has a new EP out with them now), his reach goes beyond his Paris base—indeed, he embarks on an Asian tour in May. A member of the French electronic music group Club Cheval, DJ and producer Sam Tiba is also a solo artist in his own right, injecting a large dose of hip-hop into his explorative sets. He’s currently working on his first album, which will be released early 2018. DJ Miley Serious is a member of TGAF, an all-female music collective that hosts a radio show on Rinse France and that has guest DJed on BBC Radio 1. Miley blends electro, house and techno to create a high energy sound and has just launched her own label, 99cts Records

How would you describe your style?
I like music that can be played in clubs and that makes people dance. I like to wear red, leather and t-shirts from my favourite record labels.
S: My style is very simple: trainers, jeans, wool sweaters, a cap. And the essential item: slightly oversized plain black or white t-shirts.
M: I love black, but I also love romanticism. So, I could describe my clothes and my music style like that. When I’m playing, I like to wear nice shoes-I pay a lot of attention to my outfits and don’t try to hide that.

Who and what influence you and your music?
B: At the moment, the clothing style of the women in The Sopranos and the music played at weddings and Bar Mitzvahs.
S: Nowadays, it’s Paul Pogba and my mum.
S.T.: A bit of everything: Paris, my musician friends, the films that I watch.
M: My influences are quite wide-ranging but come together. I’m a rummager-that’s part of my job. I’m passionate about everyday objects, fanzines, NYC, Manchester and counter-cultures. As for who inspires me-the list would be too long.

What role does social media play in your work?
B: Social media is an important tool for promotion. Using it is work rather than pleasure for me.
S: I have a tendency to be super addicted to social media. The further I am away from it, the better I feel. I don’t even have a smartphone.
S.T.: A bit less than before. I feel like self-promotion has become very boring over the years and that’s maybe the only thing I dislike about social media.
M: Social media is important but it brings me down. I hate that interest depends on the image used or the time of day that you post.

Is Paris back on the music map? What’s your role in the Paris music scene?
B: I’m a DJ: my aim is to make people dance in clubs, to allow people to discover music thanks to my monthly radio show on Rinse France and to bring a community together around dance music in my city by KIM LAIDLAW club nights.
S: There is a lot of competitiveness at the moment in Paris and lots of talented artists are emerging. There is a dialogue between the generations: the older people on the scene are pretty receptive to the work of the younger people and vice versa. We are better represented on the international scene and we all want to collaborate and grow together. There’s not a style of music that belongs to this new, emerging scene: everyone comes from a different world and brings their own touch.
S.T.: Paris never disappeared. For me, this city is always bubbling up-there is always something happening and the scene is just getting bigger. Maybe I’m between two generations, the old and the new, and sometimes I try to bridge that. The arrival of radio stations like Hotel Radio and Rinse France has allowed a really cool scene to emerge-the future of Parisian music is really exciting!
M: I don’t know if Paris is back but I admire what people are trying to do here right now. My role as a DJ or with my label is to be the link between the studio and the dance floor and for me that has enormous importance.

What do you wear when you’re performing?
S.T.: I wear the same thing on stage that I wear in my everyday life: a mix between basic and vintage. Like 95% of Parisians today, in a way.

Photographer| Lucie Hugary
Stylist| Nicholas Galletti
Assistant Stylist| Ariane Haas
Hair Stylist| Delphine Goichon @Backstage Agency
Make up Artist| Ludovic Cadeo @Backstage Agency

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Frank Gallucci – proud to be italian

Cover_suits Suitsupply, Shirt Navigare, Turtleneck Brooks Brothers Belt Brunello Cucinelli, Watch Panamera, Shoes Barbanero

Upon opening your 131K-followers Instagram profile, it is impossible not to notice the hashtag under your name, #proudtobeitalian. Frank Gallucci has turned Italian style into his asset, to become what he is today. Born in 1986, a degree in political and economic sciences attained at the university of Perugia and a journey in Australia, followed by the launch of your blog four years ago, which has quickly become a reference point for Italian lifestyle.
How would you define yourself?
I represent the Italian man, who can wear different styles, from elegant to casual, with versatility and nonchalance.
What’s your idea of style?
Simply, I believe in Italian beauty and in the Bel Paese.
Who is an influencer today?
Someone who can influence people’s choices. I try to do so by conveying my lifestyle, not only through fashion, but also through my taste in music and food, my travels, and much more.
How do you envision the evolution of social networks?
Facebook will never disappear. In general, the audience of these years will not evaporate, though it can be channelled towards other directions or towards the birth of new forms of social marketing.
And how about the evolution of your business?
I am working to become a style consultant, a reference point for businesses and designers alike.
How do you envision your work in a far-away future?
I’d like to be an Ambassador in 10 years’ time.
Is there a downside to your profession?
Yes, never taking a break.
The numbers of your business.
(He does not answer. He laughs, Editor’s Note.)
Is there a city you feel particularly attached to?
Milan, where I have been living for four year. Its dynamism allows you to succeed in whatever you want to do.
How many of your style tips are true and honest?
I am ready to turn down job offers, above all when they are imposed on me. To this regard, I have to point out that I am not followed by agencies, I prefer to build my relationships personally.
What counts more: a pretty face or a good content?
Content, boded by a beautiful image.
How long does preparing your look take you?
I would not speak in terms of hours, much less than that.
Which apps do you use to retouch your photos?
I always rely on photographers. The pics that are posted live, instead, are shot by my girlfriend Giulia Gaudino, using Snapseed.

Photo| Karel Losenicky
Stylist| Lucio Colapietro
MUA & Hair| Giuseppe Giarratana
Fashion Collaborators| Orsola Amadeo and Dario Amato

Read more on the last MANINTOWN print issue
available in best Italian and worldwide newsstands and bookshops!

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cover_portrait by Jonathan Daniel Pryce Garconjon.com
He doesn’t like to be called a street-styler, or an influencer. He prefers to be called a photojournalist, because he considers his work a visual report of everything happening in the fashion world, primarily from backstage at fashion weeks to the streets outside. Undeniably, his style has made him one of the most important street photographers, especially for his special touch of an intense, emotional light that only his photos emit, capturing the eye of the most prestigious brands (from the likes of Gucci, Dior and Helmut Lang) and international magazines such as W Magazine, In Style and Highsnobiety.
We’re talking about Adam Katz Sinding, whom everyone knows for work on his site le21eme.com, and who all, or most, usually misspell both of his last names. After inheriting his first Nikon camera from his father, Adam began his career as a photographer shooting landscapes and abandoned buildings around Seattle. After moving to New York, fashion came into his life. His talent turned his hobby into a career as a photographer, creating advertising campaigns, look books and editorials. Over time he has become a constant presence at all fashion weeks, and when we say all, we mean everywhere from Copenhagen, where he now lives, to Russia, New Zealand or the United Arab Emirates. He is an artist on the go, animated by passion and a tough temperament, whose only vice is never stopping.

Who is the strongest influencer on social media?
I suppose Chiara Ferragni still reigns supreme in the fashion realm. Otherwise, of course, the Kardashian/Jenner/Hadid clan are clearly at the top.

Do you consider yourself an influencer given your social media following?
Although I suppose by definition I would be considered as such, I don’t identify with this title. Also because I don’t think my engagement is very high.

How are social media channels important for your work?
I am very much reliant on Instagram and Facebook with my business. Without these channels, my business would not be the same, and I wouldn’t have the same size audience seeing my work. It’s like a tiny digital Art Gallery, curated by you.

Do you also use your personal image to promote your work and get more likes and followers? Does it, or doesn’t it work that way?
I try to avoid posting photos of myself on my Instagram channel. I feel that, although it seems that my followers like this kind of photo, I have no desire for people to only follow my account and my work due to “me” but instead due to my photos alone. I post my #AKSForeheadSelfie as a “fuck you” to the normal narcissistic selfie that the world seems to have deemed acceptable. I see the classic selfie as completely self important and… mostly boring.

What content performs best online?
Sadly, the most commercial content… or images with bright colours such as red or pink or yellow. Often the quality of the actual photo has very little to do with how well it performs.

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Alessandro Enriquez inspirations come straight from the heart of Italy. Born in Palermo, in that Sicily that is the beating heart of our collective consciousness, he travelled the world to study fashion. Immediately perceived as a very promising fashion designer, he worked for seven years with Costume National, before he launched his line of bags and apparel, featuring “collections all’italiana”, carrying the name of his first book, “10×10 An Italian Theory, volume about fashion, food and lifestyle, which has put him in touch with a number of magazines he still collaborates with. A book that, as he likes to point out, he can’t help but consider “his lucky charm».

You professional path is rather eclectic: from design to digital. Tell us about your creative DNA and how you harness it in different milieus?
My “mixed” background has taken me along different creative paths, which I equally enjoy and find very stimulating. I invent and elaborate, with an eye to communication, owing to my desire to create by communicating and vice versa. With a Bachelor’s degree in Literature and a passion for ancient literature and fashion, I have always mixed different elements. Following my studies I devoted myself to fashion as a designer with Costume National for seven years, and I consider Ennio Capasa to be one of my best “mentors”, both professionally and in life. During my last two years with Costume National, I devoted myself to writing a book that was published in Italian in 2012: “10×10 An Italian Theory”, a volume about fashion, food and lifestyle, rich in illustrations. The positive feedback the book (my lucky charm) got, led me to build professional relationships with several magazines, which I still collaborate with. At the same time an apparel line carrying the same name as the book was launched. It has already gave me many satisfactions, above all the “collezioni all’italiana”, like the one with pasta, turning me into a sort of global ambassador of Italianness, thus allowing me to build my creative DNA. Beside the apparel collection, I developed, in 2016, a fully made in Italy bags collection carrying my name.

Your definition of influencer/blogger/ambassador?
A person who gives advice, communicates, acts as a role model, heralds a style. A modern-day version of a micro digital paper, which we all have. As is the case with all papers, the outcome depends on the readers’ interest in it.

How do you envision the evolution of social networks and of your business?
Social media are certainly bound to keep growing, taking on new facets. Today the influencers have become celebrities, through a democratic form of communication. Maybe tomorrow, thanks to the social media, new professional figures will emerge. I believe that this will support many people.

What’s, in your opinion, the social media of the future?
Instagram is no doubt the most popular, at the moment. I think that it will be enhanced and that, little by little, there will be many up-dates. The next step? I don’t know. Let’s rely on the IT wizards, hoping to quickly learn and use all the future apps and tools.

How many of your tips are honest and not sponsored?
My posts are all honest and heartfelt. Some are amusing, others are sharper and caustic, but they all mirror my stance.

How do you envision the evolution of fashion with digital phenomena like “see now buy now”?
It is certainly thrilling for fashion-victims, but I think that the choice by some French maisons to sell little capsules exclusively in-store, just after showing them on the catwalk – can be a positive strategy to bolster the market. I think it is good to recreate that customer/shop relationship that is being lost to online shopping.

Does the influencer profession have and expiry date?
This profession does not expire. Each is the architect of his/her own expiry date. Each one of us knows very well that the social media are like cars and need plenty of fuel.

Your passion for cartoons and for the pop side of fashion?
I think of myself as an incurable Peter Pan, and I have always been keen on illustrations. I adore cartoons, and sometimes I ask them to “play” with my collections, giving them Italian citizenship. Titty cooks pasta, Bugs drinks Neapolitan coffee, Felix dreams of Italy. They are part of our history, the history of cinema, and I think they are very valuable. Having partners like Universal or Warner Bross is a great recognition of my work. I can never get tired of them.

Your 5 favourite spots in Italy or in the world?
I am Sicilian, I love cooking and I have a fascination for places where I can taste traditional dishes. There is a little restaurant, in the heart of Ortigia (Siracusa), called La Foglia: typical Sicilian dishes with a twist, kitsch-vintage furniture and very friendly owners. In New York, Apulian restaurant Mercato reminds me of Italy every time I go there. In Barcelona – my favourite city, where I lived for many years – I always go to the MACBA (Museum of Contemporary Art). After that I rush to Caelum for a coffee and a cake made in the Spanish convents, in the central gothic area. The “marchée aux pouces” in Paris and Portobello in London are my passion. Banner and 10corsocomo in Milan are my favourite department stores, featuring a very cool selection and very professional staff.

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In his kitchen, ingredients, tools, pots, pans and plates levitate, thus crafting a spell that has won him almost 60 thousand followers on Instagram. «The idea to photograph floating objects – so Francesco Mattucci, author and founder of @kitchensuspensionarose from an everyday situation, due to my need for more space to cook, the kitchen is indeed the part of the house where I spend most of my time. Looking about myself I got the idea of creating a place, where the objects that crowd my kitchen can “come alive” in a very unusual way and play with one another in space, where food has no classical representation, where it can escape from the settings where it is normally captured and live, so to say, a life of its own, obviously having fun». Francesco Mattucci conversion from creative to influencer was almost immediate. First he published a series of images on the homepage of the Italian daily newspaper Repubblica.it, next, a few months later, the interview on the Instagram blog, which brought the project great visibility in a very short time. «I am not so sure the word “influencer” really suits me – Mattucci goes on to say – I don’t feel I am one and I don’t think that my images invite people to buy a product, rather than another. I’d say that @kitchensuspension works because the images always succeed in catching for a second the attention of the users who run up against them. This profile is specially designed for online publishing, and it works in this specific framework because my followers believe they know what to expect from the next pic, but, actually, I surprise them every time». Every shot by Francesco entails a long and painstaking process; the snap of the flying ice-cream cup, for instance, took almost two days. «There is no set method to obtain these shots – he goes on – every single image has its features and the techniques to support the objects that make them up change from time to time, the tricky part is designing different sets for each shot. A considerable dose of post-production is crucial to get the desired effect».

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