adidas by Alexander Wang: Season 2

adidas Originals and Alexander Wang return for Season 2 of their unisex collaboration offering a new subversive dose of unisex apparel and footwear. Ever unconventional, adidas Originals and Wang return to disrupt fashion’s status quo, reinventing design, communication, and retail.
Season 2 fuses two disparate experiences—raving and cycling—to present the story of a tribe of New York bike messengers.
The capsule, 27 pieces, encapsulates the core story of the unisex collection: an aesthetic meld of raving and cycling apparel printed in authentic ’90s graphics inspired by club flyers. A color palette of black and solar yellow adds to the energy. Wang’s now-iconic upside-down adidas Trefoil logo is emblazoned on every piece. Also the footwear debut a completely new style with a clash of textures: rubber and suede.
In an accompanying narrative campaign film directed by Ryan Staake, masked bike messengers are voyeuristically seen throughout New York pasting a cryptic posters. A protagonist is followed into a hedonistic warehouse rave, before biking home and passing out at dawn.
The collection is available on August 5th at select adidas & Alexander Wang flagship locations and online.

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