BALLY presents ADVERTISING CAMPAIGN AUTUMN-WINTER 2016

For the Autumn – Winter 2016 ADV campaign, Bally’s creative Director, Pablo Coppola, has chosen to work with the young Londoner photographer Jack Davison.
A new approach (a different cast with multiple models) to capture the essence of a group of different personalities: Davison took them all on the same level and has captured the real essence.
This contemporary dynamism is brought to life by eight models from different generations. The famous Guinevere Van Seenus is flanked by seventeen Finnlay Davis and the Dutch fifteen age model Ina Maribo Jensen.
Made in London at the Sunbeam Studios in April 2016, the shots of the campaign captures the true essence of the vibrations that are perceived an artist’s studio and that eccentric lifestyle typical of the seventies. From September the campaign will be disclosed on the major worldwide fashion and lifestyle magazines, online and social media.In the AW16 edition of the Bally Journal will also be published an interview conducted by Pablo Coppola to the photographer.

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