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Beauty alert: LAFCO New York

A talk with LAFCO, a luxurious brand combining traditional craftsmanship and the purest ingredients to create transporting home fragrances and personal care products

Interview to the brand strategist Yossi Fisher: the fashion system after Covid-19

We have interviewed Yossi Fisher, a brand consultant and brand strategist who also in this delicate period is carrying out international projects with costumers and associations. Here some reflections related to the phase that the fashion system is going through. You are connected with many creative people around the world. What is the general sentiment

Giorgio Armani’s open letter to fashion

Published this week on WWD an open letter by the pen of Maestro Giorgio Armani to the world of fashion

This Week

The best apps for mindfulness and meditation

So, do you still think that individualism, an ancient dogma that the 80s with paleoconservatism have perpetrated in the minds, is still the only way possible? It seems now, more than ever, with this pandemic situation that is making us think about the way we treat our environment, but also how the economic system is collapsing,

Italian Luxury Label Gucci Donates €2 Million To Facilitate Support For Coronavirus Pandemic

After the entire fashion world has placed major shifts towards supporting and backing Covid-19 turmoil, Gucci is the latest fashion house to pledge a lump-sum donation to battle against spreading coronavirus

Philanthropic Fashion: Designers Support Scholars (And Beyond) Through Free-Of-Charge Lectures

The Alexander McQueen’s Sarabande foundation has consolidated in the making of free lectures on the subjects of art and fashion, as the world rolls in self-isolation

#Istayhome

Yoga lessons and workouts for your quarantine

Apple Tackles Covid-19 Safety Through A New App Launch: Here’s Everything You Need To Know

Apple has launched a new app and website for users in the United States, in order to deliver accurate and reliable information regarding the Covid-19 condition

“Beat the virus with creativity” 8 Questions to Mauro Porcini

Mauro Porcini joined Pepsi in 2012 as its first ever Chief Design Officer. Living in NYC and Italian native, he shares with us his experience during the Covid-19 epidemic. Mauro is an expert in design as well as global branding, a supporter of the Made in Italy and Italian style.  We have asked his view, experience and

This Month

#WHITEINSIEMESIAMOPIÙFORTI Focus on: MARCO MELIS EYEWEAR

An interview with Marco Melis, founder of Marco Melis Eyewear

The Breezier The Better: 14 Of The Best Shirts To Invest In Right Now, That Vow Timeless Refinement

Here you have some tips for the best shirts in which to invest in

15 Chuck-On Pairs Of Essentials That Exude An Uplifting Cosy Template

Whether it’s a timeless classic from favourites Paul Smith or Burberry, or must-have hybrids that are pioneering and intriguingly tailored, from Chalayan to Ahluwalia, a first-rate staple is a lifetime essential

Celebrating the Anniversary of Portugal Fashion Week

This edition marked the 25 years of the event dedicated to Portuguese fashion set up in 1995 and the 10 years of the BLOOM, platform dedicated to upcoming fashion designers

Milan goes sustainable with WSM Fashionreboot

On occasion of the menswear fashion week, on 11th and 12th January 2020 at BASE Milano, WHITE relies on sustainability with WSM Fashion Reboot

This Buy-Now-Wear-Now Adidas Drop Has Just Landed, It’s Here To Stay, And We’re (So) Into It

Iconic brand Adidas has just simmered a brand-new concoction of fuss-free apparel that makes a middle-aged man look as cool as ever. And the major hallmark of daddy’s style is the not-so-humble tracksuit pants

Passion for sneakers

Sneakers are, without any doubt, the most popular shoes of the last decades. They know no limits in terms of style or generation and thanks to their charm they can be worn also in formal looks, tuxedo included

The Cosiest Season-Defining Jumpers That Spell Instant Bliss

This season, there’s a jumper for everybody

Could Serie A Become the Best League in Europe Again One day?

The domination that Serie A had over every other league in Europe in the 80s and early 90s seems as far away as ever these days. Long gone are the days that Serie A had the pull and the financial power to bring the world’s best players to Italy, but could that change in the future?

Previous

The fabulous thought of Italian Fashion

The Italian fashion of the FW 2020-21 is more inspired than ever. It lets itself be carried away by new provocations and romantic celebrations of the dearest culture to us

Botox might benefit man’s love life

It’s now established that a lot of men use Botox and to back it up there are some data that in the last years show a turnaround. Men who use Botox far outweigh the female sex

Alef: craftmanship without compromise

Talking with Alessia Ariemma and Tiziano Colasante ALEF Bags are Made In Italy, which means excellence in materials, centuries long best craftsmanships and never compromising on quality. The brand is the result of the partnership between two different depths and solid entrepreneurial activities and to the meeting of Tiziano Colasante and Alessia Auriemma. We talked about it

Sustainable Fashion: Hand Picked

A collection inspired by nature and its colours, focusing on extreme high quality materials, sustainability and ‘Made in Italy’ production

Claudio Marenzi’s: innovation technology for the planet

Claudio Marenzi is a reference point for what concerns innovation and market growth in our country

The Ethical Revolution of Brunello Cucinelli

He is the king of cashmere produced in the ancient Umbrian village of Solomeo, whose revolutionary entrepreneurial system defends and promotes the values of culture, tradition and above all human dignity

The Best Streamlined Updates That Promise Duty-Chic

Give duty-lead styles a try: pair elegance and relaxed practicality with a cool approach, and you’ll gain everyday (and night) advantage

Women’s Day: beauty ideas for her

Best beauty presents for women’s day: hair products, skincare and the latest generation hair dryers

Editorial: a good boy

Ph : Davide Carson @davidecarson Stylist: Thibaud Romain @thibaud.romain MakeUp-Hair : Eloise Bourges @eloisebourges_ Casting: Giulia Masini @giuliamasinimortani Model: Tristan Zanchi @Metropolitan_mmanagement @tristanzanchi © All Rights Reserved

Larusmiani: a handmade Story born in the heart of Milan

The oldest sartorial brand in via Montenapoleone, now led by the third generation, has positioned itself as one point of reference for Made in Italy craftsmanship

Sileno Cheloni

Silent Cheloni, internationally renowned Tuscan master perfumer is the creator of “tailor-made” perfumes, known for his “nose of truth”

Men’s hair care: the news for the winter

The latest new in treatments to experiment in the salon or simple allies for the beauty routine of our hair to be used at home

Andreas Geisen, between social and dance

The young man and dancer Andrea Geisen represents a perfect balance between urban masculinity and discreet charm. He’s natural, authentic, takes care of himself and cultivates elegance without any effort. First of all, he’s a sportsman and in fact he discovered his passion for dance when he was little, and he brought it forward with hard

Ermenegildo Zegna XXX – Don’t worry guys, Eco-tailoring is coming back!

The vision of men’s fashion through the eye of women with attention to the environment that surrounds us outlines the perfect mindset of the Ermenegildo Zegna XXX autumn/winter 2020/2021 collection designed by Alessandro Sartori

Wish list: a new type of luxury

A new type of luxury. An almost emotional luxury, capable of representing not so much a social status, but our belonging to a tribe of style increasingly similar to an extended family, where everyone is registered in the same fanzine

Tulemar, a jungle luxury adventure in Costa Rica

Escaping to Paradise it is a natural instinct for those living in the Northern hemisphere, especially during those dreadful long cold winters.   Natural beauty, lush forests, palms for miles and waves for the brave: this is what Costa Rica has to offer. This winter, right at the end of the rainy season, we took a

Highlights Milano Moda Uomo

Not only fashion shows in this Milano Moda Uomo autumn winter 2020 2021, but also presentations scattered in the coolest locations of the city. Waiting for spring, we went to find out in preview what the key pieces will be for next year. Zegna  In a geometric forest of threads, the Ermenegildo Zegna XXX Winter

PETINTOWN: gift ideas for your pet

Christmas is coming and it means only one thing: it’s time to amaze those we love with wonderful gifts. And for whom do we feel more, if not for our faithful four-legged roommates? It is a good thing that they find a little present under the tree to be discarded “on six legs” and spend

Christmas 2019: the best beauty gifts

Festive fragrances, skincare in special combinations and limited editions designed specifically for the Christmas period

Christmas 2019, gift ideas between tech and lifestyle

Whether we like it or not, Christmas is approaching even this year, and with it the uncontrollable desire to amaze our loved ones with useful and above all non-trivial gift ideas. In this gallery, you will find some interesting proposals between tech and lifestyle, so as not to disfigure during the next holidays

Christmas cocktails

Here are some famous labels that you can use to amaze friends and relatives in classic evenings where everyone is together to exchange greetings

Getting married in Umbria: the best destinations

The best locations in Umbria

Style and travel tips: Cape Town

Are you looking for groundbreaking things to do in Cape Town? Take a break from your metropolis. Few cities offer museums and beaches and different types of shops such as the capital of South Africa

The Gentleman Watch according to Tissot

Tissot, the watch brand that represents the modern gentleman, presented a new capsule collection of watches for an exclusive event at Terrazza Martini in Milan

Even tourism makes itself “sustainable”

Three “responsible travel” itineraries to learn and investigate in the heart of Africa. These are the new proposals for the tour operator Evolution Travel for the fall and the Christmas period

Belei: Amazon first skincare

It’s called Belei and it’s the first Amazon beauty line, high-quality skincare to different types of epidermis

Elbio Bonsaglio

He is one of the founders of the Letasca brand, an international success, which in just a few seasons has managed to enter the most important multi-brand stores in the world. Elbio Bonsaglio is also one of the best-known Italian models, which has been shown for the most important brands and shot with famous names in photography

MANINTOWN MEETS BREITLING: WATCH THE PROTAGONISTS OF THE EVENING

Breitling celebrates with the presentation of the latest news with Breitling Brand Day #SQUADONAMISSION which saw the participation of numerous sportsmen and friends of the brand founded in 1884

KINGS OF THE NIGHT

At home in Milan, but famous beyond the borders. We have chosen to turn them into models for one day. We are talking about two of the most popular and beloved DJs of the moment: Marvely Goma The Perseverance and Thomas Costantin

A day with Your Gentleman

We asked Marco Cartasegna, founder of YourGentleman blog, that after a successful career as a model and having studied International Management, returns to his first passion: fashion. In 2015 he opened his blog, where he tells his style, elegance and original creations

The New Gentleman

The new masculine classic renews itself through a mix of prints that tells a journey over centuries of history into the textile field. From baroque jacquards silks to floral patchworks and psychedelic digital prints, passing through the finest made in Italy high-quality wools

Walt Cassidy, New York: Club Kids

Damiani Editori, the renowned publisher that proposes international publications dedicated to art and photography – always cool, cutting-edge and important – has printed a book that is really interesting, for those who love style and for those who are intrigued about the ways with which certain phenomena have influenced more than a generation, not only

Men’s oily skin, how to treat it

Oily skin in men shows very recognizable evidence, starting from a dull complexion, the aspect is very often shiny and oily: our best products recommendations

Food talk: Ettore Bocchia talks about molecular cuisine

He has been defined as a revolutionary who overturned the approach to the kitchen. Ettore Bocchia, founder and top authority of molecular cuisine, is a person of discreet charm who can also explain complex concepts simply and directly. From his words emerges the great passion for the research of the best ingredients and the result

Stars & The City: an exclusive talk with Susan Miller who unveils her life and our future

One of the many perks of living in the constant bustle of New York City is the ability to access a multitude of cultural experiences and the inspirational people who create them. Recently, I had the chance to meet star astrologer Susan Miller, a world-renowned published author and columnist for many internationally acclaimed fashion publications.  Susan

It’s street food mania, eating on the street is the new gourmet

The real success in the restaurant world is now street food. Street food beats every gourmet and marks incredible results

The Caesar of Instagram: Gianluca Vacchi

For those who do not know (how can you not?) who Gianluca Vacchi is, we invite you to take a peek at his Instagram profile which lists 13 million, yes MILLIONS of followers.  This year in May he has been honored the GRAND PRIX at the World Bloggers Awards in Cannes. The WBA (World Bloggers

A model’s talk: Radu Ionut

First of all you’re very young and you’re very strong on social media, especially on Instagram. Do you prefer social networks or your model activities? Yes I’m 19 and I think a bit of both is necessary, Instagram is a very good platfom for promoting and being seen by clients, big clients. Where are you

COCO CLUB CHANEL event SOHO NEW YORK

It is not a regular Friday night in New York City when Chanel transforms a women only co- working space (the Wing) in Soho into a fabulous all immersive Coco Club an exclusive “mademoiselles only” club inspired by the traditional men’s only social clubs. Following the notion that “what is good for a man is

A model’s Talk: Andrea Manzoni

What pushed you to undertake a modeling carreer? I was still attending high school and I was out with my parents on a Sunday, a booker named Massimo Curella stopped me and gave his business card to my parents. It all started gradually, since I was a football player I would’ve never imagined to become

Power to Imagination: Lenny Kravitz for Dom Pérignon

  IF YOU THINK THIS IS JUST A PARTY, THEN YOU ARE MISTAKEN. IF YOU THINK THIS IS JUST A PLACE, THEN YOU ARE MISINFORMED. BECAUSE THIS ISN’T JUST A PLACE.  IT’S THE PLACE WHERE IT HAPPENS. LENNY KRAVITZ   The words are true to their message about the “Assemblage” opening party in Chelsea, New

BRAND TO WATCH: VICTOR LI DEBUTS NEW YORK

Born in United States and raised in China, Victor Li graduated Parson School of Design to then launch together with Claudia Li his own brand that had its debut recently during New York Fashion Week

A GAME NIGHT FOR TITLE OF WORK /CFDA

In New York, for Men’s Fashion Week, CFDA, Cadillac House and Assouline came together to create a special Tribeca edition of a Las Vegas Casino Night in the heart of Soho to celebrate the launch of NYFW