Kanye West knows exactly how to drop the jaws. Yes, you heard it right. Singer and entrepreneur, he announced a head-scrabbling partnership with chain retailer GAP, kicking off a ten-year-long collaboration.
A mysterious shroud envelops the Gap Store at the corner of Michigan and Ohio in Chicago, apparently the exact store that West himself used to shop at. https://www.instagram.com/p/CB_RIL9HI_8/?utm_source=ig_web_copy_link
One of the street-facing side features the quirky asymmetric logo for YEEZY Gap (as the joint effort is known), while a larger one at the end of incline is emblazoned with text sourced directly from a note West wrote by hand. It says:
Thank God
Hi Chicago it’s me
This is [the] Gap store
I used to shop at when
I would drive my Nissan
from the southside
so blessed
I thank god and I am
so humbled at the
opportunity to serve
I put my heart into the
color palette and every
detail I love Tron the original
Do you like stuff
I don’t know what to do with
my hands
Love YEEZY
The text indicates that West himself redesigned the store down to the colour palette. No launch date for the collection or store opening have been confirmed, but specific timelines will surely emerge soon.
© Riproduzione riservata
