London-Based retailer Browns has launched its new “Family Affair” Initiative. The project is intended to provide a platform to creatives, including a series of guest editors to curate and commission content alongside their own friends and regular collaborators.
The project will involve the likes of creatives deriving from a variety of backgrounds: models, artists, activists, producers, stylists and activists.
As well as launching “Family Affair” to support creatives during this difficult time, Browns has acclaimed its support for the BFC Foundation Covid Crisis Fund. A recent statement saw Browns CEO Holli Rogers remarking: “More than ever connectivity, collaboration and unity are key. For this reason, we are acutely aware of the economic pressures these smaller brands are under and in an attempt to help minimise the impact of these uncertain times, we will not cancel orders. The team and I at Browns are here to talk, listen and find solutions with all of our brands.”
Browns’ “Family Affair” project will take place on its website and on its multi-channels.
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