New Balance has began producing face masks in response to the current covid-19 crisis. The footwear brand made it clear via an Instagram post, showing an image of a mask and the call out “Made shoes yesterday, Making masks today.”
The Boston-hailed label has teamed up to join brands such as Nike – which has commenced prototyping personal protective equipment (PPE) – in the coronavirus relief effort. It has also recently pledged $2 million to support efforts made on local, regional and global levels, mainly affected by the pandemic.
“We are producing prototypes for face masks in our Lawrence, MA manufacturing facility,” the footwear brand has said in a press release, adding, “and [we] hope to scale production using our other New England factories soon.”
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