The two brand, Hosio and OBVIOUS BASIC, are part of Emmegierre Fashion company, officially founded in 2004 but born in 1962 as a small knitwear workshop brainchild of Erminio Vavassori and his wife Rosa Frigerio developed later through-depth materials research and strictly Made In Italy workings. For this reason, focus of all lines and collections remains the mesh, absolute star that season after season is re-interpreted and enriched with new techniques and approaches. HOSIO and OBVIOUS BASIC are both destined for menswear, but with different dress code, URBAN CHIC the first and SMART CASUAL the second.
OBVIOUS BASIC
Designed by Gigi Vavassori, it is a contemporary brand, eclectic, ironic and nonconformist. The SS17 collection, named “Modern Grunge”, which is presented this June on the occasion of the 90th edition of Pitti Immagine, is designed for a man who loves live spontaneously. The watchwords are always quality and research, where modern textiles manufacture enhance dry volumes and colors, and in particular the watercolor palette, the micro patterns, reveal a collection with a 70s/80s retro flavor.
The funny T-Shirt with the invaluable function of a transversal and complementary use of collection proposes, sweatshirts and jackets become real must-have of male wardrobe. You can dive so in a whirl of colors where blue and yellow consisting of soft and appealing mesh, turquoise and bordeaux, used for processing jacquard jacket with pois and light blue tones, used to the inevitable summer shirts, it is mixed with printed sketch clothes used especially for the beach wear collection.
Knitwear and its workings are, as always, the focus of OBVIOUS BASIC collections, that this season offers innovative cotton / cashmere garments that as well as gives a refined appearance, are designed to be heat-insulated, therefore suitable for any climatic condition.
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