Celebrating absolute freedom and the excitement of adventure, PHP veers toward USA, cutting the country from coast to coast to gather together the most iconic elements of American culture. Moments and memories of the trip are stitched on urban uniforms, like images in a photo book, framing different aspects of United States into an eclectic patchwork of visual elements. A clash of history and pop culture gives shapes to a series of garments that combine Italian know-how with the irreverent attitude of modern street drifters, refined yet casual. Style suggestions drawn from Navajo costumes meet 50’s pin-up girls and military inspired elements, infused with a nostalgic feeling of American patriotism. Light suede leathers are softly molded on the body as loose second skins, while the washed denim and original army apparel are reworked into unique hybrids of leather, paint and fabric. Teaming up with Tuscan artisans, PHP blends the Italian vegetable-tanning tradition with experimental methods. Recognizing the uniqueness of handmade as a fundamental element of its history, PHP collaborated with the students of Accademia delle Belle Arti in Florence to develop graffiti-inspired motifs and classic Native American drawings, renewing its commitment towards the old school craftsmanship and artistic italian tradition.
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