“I wash my face and moisturise it every morning, but I have to do it all in seven minutes”. Words of David Beckham that perfectly sum up the typical man’s approach to cosmetic care. According to research, men have an average of 7 cosmetic products in their bathroom while women have an average of 21.
Let’s look at some of the essential steps of a men’s daily care routine, to be completed in those fateful 420 seconds.
EXFOLIATING FACE CLEANSER
ALMA K FACE CARE 20 €
In the morning, the first step of a man’s proper beauty routine is to wash his face and in this case we suggest a good cleanser, ideal for refreshing the skin. Thanks to Dead Sea minerals, moisturizing avocado butter and the soothing properties of cucumber and pomegranate extracts, this rich and nutritious gel provides a delicate detergent action that helps maintain the skin’s natural hydration.
COMPLEXE ANTI – AGE HOMME
After awakening the skin, it is essential to use a good moisturizing face cream, while the young-at-heart must be careful to prevent the early signs of aging.
The result of 15 years of research, the tri-molecular technology of this cosmetic legend tones and tightens the face and around the eyes. An extra-light cream formula is perfect for those on the run, concentrated with a three-in-one effect effect: anti-wrinkle, anti-aging and moisturizing. Based on hyaluronic acid, Kukui oil and silk extracts, it deeply revitalizes the skin, leaving it firm and toned throughout the day.
DARK CIRCLES AWAY COLLAGEN EYE SERUM
DR.BRANDT 56 €
Too often the eye contour area is overlooked, but it is precisely here where daily fatigue builds up.
It promotes the renewal of collagen, brightening and helping strengthen the delicate skin around the eye, erasing signs of fatigue. The Lumisphere complex illuminates the eyes and dimishes imperfections. The applicator, cold and round, promotes the penetration of microparticles of water that moisturize the skin.
TIGI LION TAMER BEARD & HAIR BALM
TIGI 18,50 €
At this point, we’ve arrived at the beard and hair.
The first balm designed for both beard and hair, to shape and soften the hair follicle, thanks to its refreshing and soothing, nutritional properties. It is also perfect for taming thicker beards.
THE SALON OF THE STARS
Those who do not have a beard can experience an absolute novelty direct from Paris, already with a cult following in the Ville Lumière.
It seems that in the Verdi Suite of the Grand Hotel et de Milan you are meeting rock stars, dressed in all black, with defined muscles and prominent rings on their fingers. It’s the branché look (the French world for cool) of the two hairstylists who have come to Italy with David Mallett, considered to be the best hairstylist in Paris. His salon, located in a 17th-century building (in the 400 square metre apartment at No. 14 Rue Notre Dame des Victoires) is the favourite retreat for models, renowned designers and celebrities like Kate Winslet, Natalie Portman, Sharon Stone, and Naomi Campbell. In typical Parisian snobbery, his second opening 6 months ago at the Ritz was almost seen as a downgrade. Working with a state-of-the-art laboratory, David Mallett has developed luxurious essential formulas that utilise rare and heavily concentrated ingredients. Originally sold only by Colette concept store, his Hair Serum #DM027 (65 €) took 3 years of research and 27 formulas to develop. Its application takes just a few seconds, making it suitable for men as well.
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