The Despoke Dudes EyEwear

Season after season, Pitti Immagine Uomo reaffirms itself as the main international platform for the menswear collections and for the global launch of lifestyle projects. This edition features 1.230 brands, out of which 541 from abroad, covering the widest international menswear panorama; moreover, a special focus on athleisure and the boost of the sections expressing the most contemporary and cutting-edge menswear scenarios, as well as the fashion-forward areas. On stage, there are also the new generations of craftsmen from across the globe, cutting- edge designers and high-end underground labels. Not to mention the genderless collections and vanguard items, next to up-and-coming international talents.
Among the coming season’s trends, the GENTLEMAN ATTIRE, mix of refined style and relaxed class. Deconstructed silhouettes, gipsy-like or classy-sporty attires. Sportswear elements with both technical and hand-crafted features. This is the wardrobe mirroring a contemporary gentleman’s aspirations, under the banner of a new-fangled comfort and way of life. The whole is imbued with the notion, also tactile, of quality, for a savoir faire & savoir vivre encompassing heritage inspirations and contemporary design.

Heritage is comforting and brings us closer to our roots. This outfit draws from the past to craft shapes and styles with vintage flair, though endowed with a contemporary twist, both in terms of style and functionality. An excellent mix of past and future for a collection parading traditional materials, with both natural and high- performance touches.
In a time of constant change, when we find ourselves being constantly monitored and monitoring our personal data, social media profiles and news, we increasingly feel the need to be in touch with objects and sensations stirring us emotionally and physically; items that can recall emotions and feelings. Clean, pure lines, though reinterpreted though prominent revers and suits with single- and double-breasted waistcoats. The mix of fabrics brings to life a novel opulence with a natural touch: extra- thin combed wool and flannel coexist, creating micro- hues and spin-striped fabrics with distanced stripes, but also checks and melted checks, light fustian fabrics and stretch woollen velvet.


The classic man’s wardrobe is enriched with even more future-oriented chapters designed for leisure. The panorama includes jersey for both highly-technical sweatshirts and trousers, with basic cuts and flashes of colour. Nylon stands supreme, thanks to anti-perspirant membranes and neoprene textures, excellent for extreme weather conditions. Waterproof parkas, padded waistcoats, or jersey and Lycra for ankle-high jersey sneaker: hyper-light and hyper-flexible. Tradition meets technical fabrics, classic and sporty styles merge. The items inspired from winter sports are reinterpreted and feature innovative cuts, while captivating us with their timeless style. Materials like wool and cashmere tricot, duvet, stretch and technical fabrics, pile, laminated flannels and nylon melange in a game of juxtapositions for multilayer outfits and metropolitan flair. Clean lines, woollen necks and geometric quilting make the whole set very refined. Besides athleisure, an exceptional style perfectly reproduces the synthesis between sporty and formal, creating innovative items that can be worn both at home and outdoors. New blazer takes on the shape of the classic jacket, albeit much more wearable thanks to its comfort-oriented materials.

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