For its SS 2017 menswear and womenswear campaign, Eleventy chooses the set of Henraux’s Cervaiole quarry, located on the spurs of Monte Altissimo in Tuscany. The quarry, which was explored by Michelangelo Buonarroti in 1517, has become over the years a destination for international artists. Its choice was motivated by the wish to promote the locations and specializations that express Italian values abroad. A choice suggested by the will to promote the locations and specializations that express the Italian value abroad: 78 coloured pictures by Stefano Guindani portray the models who “come to the surface” of the marble walls and reveal the refined elegance of the new Eleventy’s menswear and womenswear collections, being suspended in the moonscape of the quarry. The new campaign is accompanied by a short movie shot by Andrea Piu, under the creative direction of Andrea Mauro, with music by Andrea Yazee Production, created for the occasion.
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