When style meets performance. An attitude of urban elegance
As underlined by the blogger, “a gentleman’s style is totally personal in his daily life, but he must respect etiquette when it is required.” For this reason, nodding to a more formal occasion like a work meeting, Marco has selected the City Coat, an elegant raw-cut boiled wool overcoat. The classic style is combined with the refined, innovative material- the brand’s eco-friendly HERNO IN-TECH padding- a technical material with the same characteristics and structure of goose down, but it is also waterproof and eco-friendly, a patented exclusive of the brand. Tradition and modernity join forces to create a unique garment, more breathable and waterproof than the classic down coats, yet with the performance characteristics of protection from cold weather.
For the new generation of businessmen, a series of timeless items are created with exclusive fabrics designed to guarantee comfort, protection and style for all of life’s occasions. A trend destined to spread far and wide that gives rise to a new interpretation of the concepts of sportswear and leisurewear. Herno embodies this concept thanks to the continuous experimentation with technical materials combined with the most precious natural fibers.
At Pitti Uomo in Florence, the true stage for menswear trends, Herno presented its latest construction of down jackets called Ultrasonic Thermal Fusion. Like the inside of a volcano, where the shapes and masses blend together through heat, becoming elastic, formless and malleable, Herno Magma is created by a vulcanization process that blends, strengthens and and reinforces the contemporary lines of the fabric. There are two styles: a bomber jacket and a parka, created in technical fabric with waterproof treatment and an ultra-light goose down lining. Garments for the perfect urban elegance that ensures the maximum comfort, performance and attention to style. Words of a real gentleman.
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