In New York, for Men’s Fashion WeekCFDA, Cadillac House and Assouline came together to create a special Tribeca edition of a Las Vegas Casino Night in the heart of Soho to celebrate the launch of NYFW. Inspired by Assouline’s book “Poker, The Ultimate Guide”, Jonathan Meizler, from Title of Work, reinvents a casino night and ambiance bubbling with fun and dare filled poker and black jack tables. A full immersion experience in the “dare greatly” campaign by Cadillac; a full force collaboration of ground breaking and inspiring trend setters. Upon arrival the guests were greeted with a cocktail and a chip to play with custom made cards, as they entered the location that had been magically transformed in a casino with video screens portraying cheeky queens and kings with a daring attitude. CFDA’s designer Jonathan Meizler’s of NY based label Title of Work launches his newest collection, “Dirty Words” which is dazzling and refreshing, cheeky and yet endearing.  Title of Work is a menswear accessories collection which integrates the worlds of art, fashion and architecture. Meizeler shocks and provokes with unexpected elements and choice of material.  Neckties that dazzle, men’s jewelry that mesmerizes. We invite you to check it out! A wonderful collaboration, an astounding design set and catchy collection. We “dared  greatly” attending and we were pleased to do so.





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