cover_PH. Proj3ct Studio
For the first time at Pitti Uomo 92, Christian Louboutin chose Florence as the stage to present Aurelien, his first model of sneakers to be exclusively available for men. On this occasion, the french designer set up a hard-court bike-pool tournament in the famous and beautiful Santa Maria Novella square with eight participating teams from all over the world for a friendly competition. For each team, 3 of the athletes were outfitted with the new low-top Aurelien sneakers in various colours, made and personalised by florentine companies, a unique manufacture in the Louboutin world and in the footwear range. Each shoe takes two days to makeand the red lined neoprene sock (a reference to the iconic female footwear models) gives the foot absolute comfort and allows the wearer to go sockless for a totally unique fashion statement. The Aurelien model is already available in Louboutin boutiques and on-line.