BOTTEGA VENETA PRESENTS THE ADVERTISING CAMPAIGN FOR FALL / WINTER 2016

With the F/W 2016 advertising campaign made by Dutch photographer Viviane Sassen continues the project of Bottega Veneta, The Art of Collaboration.

The campaign was photographed in Sicily, in the spectacular scenery of the Great Cretto of Gibellina created by Alberto Burri, a work of land art of about 80,000 square meters. Burri, pioneering Italian artist of the postwar whose work was presented recently in a retrospective at the Guggenheim Museum in New York, has designed the Great Cretto as a memorial of the town of Gibellina, hit by the 1968 earthquake that razed it to the ground.

The elongated silhouette naturally wrap the bodies of models Simon Fitskie and Rianne Van Rompaey, while the soft tissues, the sophisticated dark palette of a vibrant peacock blue, brick red, and intense black tones are enhanced in contrast to the dazzling whiteness of this contemporary landscape art masterpiece.

The Art of Collaboration was introduced by Bottega Veneta Creative Director Tomas Maier when he arrived at the Msaison in 2001. The project invites world-renowned visual artists to collaborate in the various seasons campaigns.

 

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