Canadian Outerwear Brand Nobis Pledges To Kickstart A Donation Of Online Sales In Response To Covid-19 Crisis

Canadian premium outerwear brand Nobis has announced a three-week global initiative, whereby 100% of online sales will be donated to help frontline health medical workers who continue the battle against the scattering of the pandemic. 

From April 10 to 20, 2020, the pre-tax purchase price from all online sales of the brand will go directly to support hospitals and healthcare workers around the world responding to COVID-19 in urgent need of supplies and PPE (Personal Protective Equipment). All global sales will be directed to the Red Cross COVID-19 to enable Red Cross and Red Crescents around the world to support Covid-19 preparedness, response and recovery activities. 

In Canada, the list of recipients comprises the CanadaHelps Covid-19 Healthcare & Hospital Fund, which supports over 90 hospital foundations across the country, and five local Ontario hospital foundations – Headwaters Health Care Foundation, Markham Stouffville Hospital Foundation, Scarborough Health Network Foundation, Toronto General, & Western Hospital Foundation and William Osler Health System Foundation. 

This program is being implemented in addition to the commitment made last week when brand donated $100,000 to local hospitals in Ontario. Customers making purchases on Nobis’ website between April 10 to 30, will be able to direct the donation funds to the organisation of their choice, by selecting the hospital or organisation name at the time of check out. For the full list of benefitting foundations and additional details on the initiative, please visit Nobis’ community resource page:

A recent statement saw the label’s Co-Founder and Vice President Robin Yates commenting: ““Nobis, Latin for ‘us’, has always understood the importance of community, and we are incredibly proud of and indebted to our frontline healthcare providers whose bravery and selflessness are a beacon of hope in uncertain times. There has never been a crucial time for us to further our community support. This is why Nobis is doing everything within our means to recognise and support the incredible sacrifice being made by these outstanding individuals in the ongoing battle against COVID-19.”


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