On the occasion of Pitti Uomo, from 10th to 12th, the exhibition “CREATIVE BY NATURE” opens the doors, a project curated by Federico Poletti showcasing 13 brands with an artisan, contemporary and sustainable DNA. A tribute to both established and independent labels that have put know-how and Made in Italy at the center of their philosophy and their products. An exhibition that takes place in a unique location: the “Serra fredda of the Orto Botanico Giardino dei Semplici”, created by the Medici as a garden of medicinal plants (the Semplici) in 1545,is one of the most ancient Garden in the world. A real gem in the heart of Florence near Piazza San Marco. A journey into the beauty of Nature, the exhibition presents a new generation of fashion makers capable of combining the traditions of Italian manufacturing with new technologies and a fashion twist that includes sustainability. Many of the realities are focused on the concept of creative reuse or upcycling, starting from the most varied materials such as abandoned furs, denim and vintage clothes up to the fabrics of sails or sports materials such as footballs, new products are developed and reborn.
From 10th to 12th January 202 the brands on show are: Artichoke Bags, BGBL Bouncing Bags, De Marquet, Je Suis Vintage, Mani del Sud, Sabelle Atelier, The Scius Concept, Yekaterina Ivankova and Xacus.
Federico Poletti, curator of the project and editor in chief of MANINTOWN comments: “With the Creative by Nature show we want to give visibility both to more well known companies and to research brands, all united by an artisan DNA in which tradition is revisited in a contemporary way and with an eye on sustainability issues. A project that fits perfectly with the spirit and respect for Nature that visitors can discover by visiting the Botanical Garden and its wonders. A sign of encouragement in a complex moment worldwide. A warning not to lose the pillars values of our Made in Italy, supporting the new generation of talents who are investing in their start-ups and responsible companies with great efforts and new ideas“.
On 11 and 12 January it will also be possible to book a free guided tour of the Orto Botanico Giardino dei Semplici, at approximately 12 pm or 2 pm by calling 055 – 2756444 or by writing to [email protected]
FASHION MAKERS ON SHOW
Artichoke was born in 2017 from an idea of Lorenzo Scotto as a brand of travel backpack produced in recycled materials.
BGBL is the Made in Italy bags brand born at the end of 2018 that bounces between sport and style, between the past and the contemporary.
De Marquet is a project launched from the desire to mix design, fashion and functionality in a strong way. The bag has become a best-seller in Switzerland thanks to its functional design and refined aesthetics.
Je Suis Vintage is a project conceived by the two young Neapolitan entrepreneurs Antonio Pignatiello and Giuseppe D’Urso that focuses on an eco-sustainable and ethical fashion concept.
Mani del Sud – accessories project founded by Raffaele Stella Brienza – combines the highest conception of craftsmanship with modern design, a visionary research with melancholy memories from Basilicata, an enchanted region of southern Italy.
Sabelle Atelier was born from the passion and friendship of Sabina Giangreco and Letizia Tomacelli, two entrepreneurs who have chosen to join professionally to give life to the brand, under the sign of ethics, creativity and reuse.
The Scius Concept is a project launched in 2020 by Nicolò Biagini di Casaletto, founder and creative director of the brand. After some important experiences as buyers for stores such as 10 Corso Como, Sugar and Franz Kraler, Nicoló decided to create a project that could make known Tuscan craftsmanship by renewing it. The brand produces Furlanes (slippers) completely made in Italy, in particular “made in Tuscany”, completely handmade and with eco-sustainable materials that take into account the environment and the future of the planet.
Yekaterina Ivankova, launched in 2017 from the eponymous designer of Kazakh roots who moved to Italy in 2000. Since she was a child she has nurtured a great passion for fashion and contemporary art.
Xacus has always been synonymous with shirts for men and women, a company that has managed to combine technology and style, functionality and aesthetics, automation and tailoring, performance and sustainability.
VISITING HOURS CREATIVE BY NATURE
Orto Botanico – Giardino dei Semplici
Via Giorgio La Pira 10 – Florence – free admission
Mandatory Super green pass + FFP2 mask
10 January 2022, from 4 pm to 10 pm
Opening cocktail, by invitation only
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