Farfetch inaugurates an exclusive partnership with Gucci to launch Store to Door in 90 minutes and reveals some details about their Store of the Future concept. This partnership will allow customers to shop from a range of Gucci pieces via the Farfetch website and app, and receive their orders in just 90 minutes. The Store to Door in 90 Minutes service will fulfil orders directly from select Gucci stores in the following 10 global cities, across 4 continents: London, New York, Dubai, Los Angeles, Madrid, Miami, Milan, Paris, Sao Paulo and Tokyo. The Store of the Future concept at FarfetchOS, a conference organised for luxury brands and retailers, is presented by Huawei. This idea of the commerce is the final piece in Farfetch’s augmented retail vision to link the online and offline worlds, by using data to enhance the customer journey and drive personalised customer experiences. Store of the Future will tailor technology solutions to each brand, each city and each store, humanising the retail experience, delivering personalisation to customers and empowering the store staff. A BETA version of Store of the Future will be shown at the conference, demonstrating how technology can deliver a significant competitive advantage to retailers and brands. Later this year SOF technologies will be launched in Browns, as well as the flagship Thom Browne store in New York.
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