Kanye West’s Yeezy taps Gap for a decade-long partnership

Kanye West’s YEEZY has signed a reported 10 year partnership with Gap entailing a co-branded line of apparel set to release sometime in 2021. 

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YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER

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The collaborative collection, designed by West and the YEEZY team (helmed by Design Director Mowalola Ogunlesi), will include womenswear, menswear and children’s clothes at accessible price points.

The controversial rapper has long expressed desire to work with Gap. 

In a 2013 radio interview with 99.7 NOW!, West said he approached the brand but “couldn’t get past the politics.” Then in 2015, he told Style.com (now Vogue.com) that he would “like to be the Steve Jobs of the Gap” and take “full Hedi Slimane creative control” of it.

“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” Gap Brand Global Head Mark Breitbard said in a statement.Kanye West’s YEEZY x Gap collection will release in 2021 at the Gap website and Gap stores.

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