The British Fashion Council (BFC) has just announced that for the next twelve months, all London Fashion Week will merge womenswear and menswear designers into a one-gender platform, allowing greater flexibility.
From this June, London Fashion Week will take a new approach as a digital-only platform in light of these delicate times and will run from June 12 2020 through its normal time. The digital platform (available at www.londonfashionweek.co.uk) will relaunch and be for both trade and consumer audiences.
The new digital experience will be open to global audiences, offering interviews, webinars, digital showrooms and exclusive insights in London’s fashion, giving the opportunity to existing collections and retailers to make orders for next season’s merchandise.
With an aim of boosting a community, London Fashion Week will ensure storytelling is done to give a fresh voice to British fashion, putting together a platform that comprises content from designers, creatives, artists and brand partners, enabling collaboration and bringing together fashion, culture and technology.
Caroline Rush CBE, BFC Chief Executive commented: “It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future. Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for.”