magnus. accidental artist

Which project are you working on at the moment?
Currently I’m working on a solo show in Bergen at the end of the year and also an art piece for Fleming Publications in relation to a new James Bond novel coming out next year.

How do you see the future of Art applied to Fashion?
Art and fashion have always had cross-overs. I would think that it is visible when big brands cross over to art promotion, as in the case of the acclaimed Fondazione Prada. If we look at the fashion brands that are also stretching out to cinema art, as per Bar Luce, designed by the film director, Wes Anderson, at Prada’s Fondazione- and the Louis Vuitton Fondation; a great example of ownership of arts. The correlation has always been there, as the fashion world has a strong love affair with the art world, and vice versa, which is ever evolving into a more distinctive direction. Every season we see designers pay homage and/or challenge their own visions through art, which Is a natural course. Subsequently, both fashion and arts need to communicate their visions to the intellects of their publics, with the support of their mixed mediums. I believe mixed arts and mixed mediums will create a clear vision of art and fashion’s joint future.

Which role does social media play in your daily life? How do you use them?
I think social media is very important in getting your art and brand out there. It also gives a glimpse of my inspirations and the thought behind my artworks.

Where do you work regularly?
I usually work in my studio in East London.

How is your creative path? How is it created and how is it developed?
It usually starts with a trip to Italy. Now that I live full time back in London, I go to Italy for a few months in the summer, exploring and visiting every nook and cranny and churches on hill-tops for inspiration. Not only Italy of course, but I accumulate a wealth of inspiration from exhibitions and museums I go to and when I get back to London, they’re all printed out into a huge mood-board. From there starts the creation and inspiration to make new pieces. From subject matter to finish. I spend quite a lot of time doing digital mock-ups, even if the final piece is a 3D object or painting, I need to see it work on screen before it is made. In the case of the older paintings I use, they are often in need of digital restoration where you want to keep something as original as possible, however still remove water damage and scratches. It can take anything from 3 weeks to 3 years to finish a piece. Sometimes the best thing is to let something lay until you find the correct inspiration on how to finish it and execute that.

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