cover_i’d rather be happy baron, i’d rather be happy than dignified (2017);
24 ct gold leaf, silk screen & giclÉe on 308 gsm cotton rag archival paper.
Magnus Gjoen is a new kind of artist, a liquid artist (he calls himself accidental and after he explains why). Liquid, because today there is no need for attributions anymore. He Born in London to Norwegian parents, and grew up in Switzerland, Denmark, Italy as well as in the UK. He mix street and pop aesthetic into a fine art approach. Gjoen studied fine art and fashion design , he had work for brands such as Vivienne Westwood. Thought provoking and often emotional art, he offers a modern vision on classical masterpieces, or manipulates powerful and strong objects into something brittle, but always beautiful.
How did you become interested in the History of Art, which highly affects your production?
My passion for art and history comes from my childhood. I grew up in different places around the world and travelled a lot, and with that came countless visits to museums as well as my family being avid collectors of art. I studied fine art before I went onto studying fashion design and have come full circle back to art. I would say the thirst for discovery and beauty and the stories behind them is what has always driven me.
How would you explain the definition “accidental artist”?
It all came about as an accident when I wanted artwork to put on the walls of my new flat in London. I had no intention of going into art, but looking around at art I thought to myself ‘I can do that’, and so I did.
What should call forth in the public the view of your works?
An emotion. When creating a piece of art you always want to evoke a memory or emotion which the viewer is able to associate with. It can be anything but if it doesn’t do this you have failed in my post of view.
Are your creations more provocative or irreverent?
I think both. It sometimes surprises me what offends people in this day and age. I don’t set out to create a work that provokes, but rather that re-evaluates the norm and beauty associated with something. It’s about commenting on things which people don’t want to see.
How would you define beauty nowadays?
I would define beauty as one always has; something pleasing to the eye. Different people have different perspectives which makes some people see beauty where others don’t. Beauty is everywhere, one just has to look hard enough and choose to want to see it.
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