MANINTOWN presents L.L. BEAN Heritage Experience, an event to know the history of an American historical outdoor brand, which debuts for the first time in Italy. A special event to taste Tuscan specialties and immerse in the L.L.Bean heritage and lifestyle.
In 1912 Leon Leonwood Bean laid in Maine the basis for the creation of L.L.Bean, which has become in a century an empire of the outdoor. Handmade backpacks, bags, clothes and accessories; the offer renews itself and grows from season to season, but the cornerstone remains the iconic Bean Boot, the life partner in the open air in nature, as well as in the city. A brand that tastes like authenticity and owns the color of Maine’s nature, where it was created and where it is entirely produced by hand by local artisans. A brand impressed in the Americans’ past, so much that it has become a neologism, thanks to the Bean Boots, the boots with the camel leather leg and dark brown rubber upper, created for fishing and become synonymous with life close to nature and with adventures in urban backgrounds. Backpacks, bags, accessories, clothes, equipment to live safely in the open air, in the countryside, as well as in the city, in the mountain, as well as on board a kayak. L.L.Bean refers to a universe of products designed to last, 100% guaranteed.
Influencers and blogger will participate to the event, in order to live the L.L.Bean experience, by conveying the extraordinary history of the brand, through the hashtag #llbeanheritage.
HERITAGE EXPERIENCE EVENT
WEDNESDAY 11th JANUARY 2017
FROM 17.00 to 21.00
TRATTORIA COCO LEZZONE
Via del Parioncino 26 R – FIRENZE
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