Where fashion, culture and art abound.
MANINTOWN prods to new ventures: in the heart of Milan’s metropolitan centre, the menswear and lifestyle platform powers the ‘Manintown + Progetto Nomade,’ a pioneering concept where fashion and design combine one another with the search for novelty and design excellence, along with storytelling. The project was born thanks to the union of two realities: on one hand MANINTOWN magazine, which explores menswear ever since 2014, founded by Federico Poletti; on the other, the PROGETTO NOMADE, a new travelling container inspired by the likes of art, design and the collection of 50s pieces by Christian Pizzinini and Antonio Lodovico Scolari. From this creative synergy, a new exhibition format has developed, burgeoning a narrative that’s curated in visual design by art director and brand strategist Cecilia Melli.
MANINTOWN + PROGETTO NOMADE GALLERY wants to be a prime meeting point, a small living area in the center of the city of Milan, where fashion, craftsmanship or design enthusiasts will meet, likewise industry insiders. The space will host Italian and international talents who will be able to exhibit their productions, but also have networking opportunities thanks to presentations, small happenings and targeted appointments.
August 2020 will see the launch of MANINTOWN’s e-commerce space, giving change to fashion brands (both emerging and non) and push digital access to retail horizons, encompassing both menswear and womenswear labels. “By combining the strength of the already renowned digital platform with the functionality of the e-commerce platforms and the exhibition space, we can better serve brands in an omni-channel approach,” remarked Francesca Riggio, Executive Brand Strategist Director at MANINTOWN.
The Progetto Nomade, however, has created the space and shared it with MANINTOWN, wants to consolidate the experience of the Palazzo dell’ Elefante della Torre in Salento, where exhibitions and events related to art and the design will enable a solid continuity to the projects and experiment with refreshing promotional approaches.
MANINTOWN’s Editor-In-Chief Federico Poletti concludes: “This space was born in the name of inclusion, giving a voice to new realities that will not only be put on display, but also told in a different way following a phygital vision. From month to month the Gallery’s program will be enriched by creative appointments, scheduling new pioneers and small events. A new phase has now taken place in Milan, city which has always been dynamic and fruitful in cultural initiatives.