Napapijri x Moreno Ferrari is the capsule collection created thanks to the collaboration between the outerwear brand Napapijri and the famous Italian designer and artist Moreno Ferrari. The inspiration for the concept came from the ‘NO Project’, an installation created by the artist in 2018 when he revisited one of Napapijri’s icons, the Skidoo jacket, transforming it into a work of art. Ferrari’s vision turned the Skidoo into an armour with traces of urban material in contrast with nature: a symbolic encounter between the artist and the brand to reflect on the boundary between commitment and civic responsibility towards the environment, especially for fashion. The desire to develop projects with this philosophy, where negative becomes positive, translates into a Circular Capsule Collection that combines design, sustainability and an innovative and ethical approach to the environment.
Each garment is 100% recyclable
The capsule features a range of sustainable and fully recyclable urban looks. The five styles draw on elements borrowed from the urban landscape – such as bubble wrap and plastic safety nets – and focus on the need to reuse and recycle as much as possible. Each garment is 100% recyclable, made of ECONYL® regenerated nylon: an innovative fibre created from plastic waste such as old fishing nets, rugs and industrial waste. It has the same quality as virgin nylon, but unlike the latter, is infinitely recyclable.
“Objects that have heart, an ethic” (Moreno Ferrari)
Moreno Ferrari comments: “My design approach and this work in particular always takes society into account, it is a declaration of courage. Starting from the concept of beyond, crossing that ideal threshold beyond which one cannot go. Using recycled materials creates endless products and the result are objects that have heart, an ethic. There is no aesthetics without ethics nowadays”.
Strengthening Napapijri’s commitment to designing a circular future for fashion, the brand’s online take-back program allows all capsule products to be returned two years after purchase so that they can be transformed into new yarn and new products. Martino Scabbia Guerrini, executive vice president & group president of Vf Emea said: “This work is a perfect synthesis of what the market is today, where consumers are aware of sustainability but attentive to design. On the company side, we must look at the meeting points between communities, culture and our vision of design and aesthetics, always maintaining the strong commitment to sustainability that has distinguished us for many years”.
Alan Cappelli Goetz was called on to interpret this capsule collection, as an actor who’s always attentive to green issues and responsible fashion. He is featured in an editorial set along the naviglio della Martesana, a crossroads between nature and urban culture, a place that has been redeveloped today and full of surprising stories.
In the opening image, Alan Cappelli Goetz wears Napapijri x Moreno Ferrari
© Riproduzione riservata
