Coco de Mer, the luxury lingerie brand, in occasion of Valentine’s day, presents a video empowering women to take back control of this day. The video has been realized by Rankin and sees Pamela Anderson, Coco de Mer ambassador, as the protagonist of a humorously subversive film, in which women intimacy is celebrated. In the scenes, Pamela returns home to her apartment. As she undresses and prepares for the sensual Valentine’s night ahead, we are lead to believe she is awaiting for a man. However, the film surprised audiences. Based on irony, the driving sentiment is one of female empowerment. About Pamela, Rankin says that the actress was the ideal figure to play with people’s perceptions of Valentine’s Day. The Full Service agency – established in London- was created by Rankin, they create entire campaigns under one roof, from creative to production. Now Maruska Mas has appointed as their Bussiness Director. About this project, Maruska Mason says their aim is to push the boundaries of brands advertising, indeed the collaboration with Coco de Mer is the perfect example of that and of their passions for brands. This film is just the beginning of the parternership that involves together the Full Service, Pamela Anderson and Coco de Mer.
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Video Credit: The Full Service agency
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