Roberto De Rosa (@robertoderosa), stayed true to his Neapolitan soul during his journey on the Orient Express that brought him to Hong Kong, and allowed him to become a ( ) ‘yǐngxiǎng zhě’ that is, a person capable of influencing tastes and dictating trends. Having also achieved success in Italy, Roberto dreams of breaking into film and proves what they say: that Neapolitans are a cut above the no time.

Your journey started in Asia, in China- in Hong Kong, precisely. What fascinated you about the Orient so much that you became a heavily followed influencer?
My success as an influencer was born in Asia, in China to be exact. It was a different time- we’re talking about four years ago- and I reflected the images of the classic Western boy next door in the aesthetic imagination of Asians.

Without your success in China, do you think you would be where you are now?
My luck happened in Hong Kong. Before arriving there, I was already present online in Italy and had had great experiences here too: I wasn’t coming from a completely unknown place. Surely the East gave me the push that would have been difficult to get here, and allowed me to return to Italy stronger than before and with skills that others didn’t have. I believe that anyone who looking to enter this sector now will not find the same opportunities: it is much more difficult now.

How do you think the figure of the influencer will evolve?
It changes from day to day, if not from hour to hour- it’s a super fast world. Just think that less than seven months ago I received a proposal from the Fox Network for a television program, I still don’t believe it!

What will be the social media of the future?
It doesn’t exist yet; I don’t think it will be any of the current ones. Instagram will be over soon, as has already happened for MSN and MySpace.

Of your posts on Instagram, how many are sponsored by brands and how many are spontaneous?
My Instagram is certainly not a shopping centre. I try to inspire the people who follow me, also addressing different topics, like gluten-free foods and lifestyle. On my page, apart from sponsorship, you can see my real life- that of the boy next door.

Photo Ryan Simo
Styling Stefano Guerrini
Grooming Susanna Mazzola
Photo assistant Alessandro Chiorri
Stylist assistants: Cristina Florence Galati, Paula Anuskha, Verena Kohl

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