Sporty & Rich is a unisex streetwear and lifestyle brand, founded by Emily Oberg in 2014. It began as a mood board for life: a collection of images from past and present that represent a life surrounded by beauty.
Grown up in Canada, Emily Oberg got connected with the Complex team before moving to New York in 2014. She began her career as an Editorial Producer and towards the end of 2016, she started to work alongside streetwear mogul Ronnie Fieg at KITH, taking on the role as the Creative Lead of KITH Women. Originally launched as an online magazine, Emily founded Sporty & Rich in 2014. After some initial success, Emily decided to leave KITH and to move to Los Angeles. Her move to the West Coast influenced her desire to promote positive lifestyle choices in herself and others and helped her to explore her passions through a variety of projects and collaborations.
Conscious of the effect that clothing brands have on the environment, Emily wanted to build a company where they could offset their impact on the planet as much as possible. That is why she decided to produce garments in small batches on a pre-order basis, achieving Climate Neutral Certified status, as well as partnering with environmentally focused organizations.
Today, the brand offers a collection of thoughtfully designed products that emphasize longevity by placing health, fitness and the wellbeing of ourselves and our planet in the forefront. The ethos is, ‘Be nice, drink water, be good to the planet, take care of yourself and live a life of pleasure.’ Her brand is still growing, with notable fans such as Elsa Hosk, Rosie Huntington-Whitely, Chiara Ferragni and Dwight Howard as well as wholesale distribution through Moda Operandi, Selfridges, The Webster, Ssense and others.
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