Rifle Wood Watches: the new challenge of Rifle

Rifle, Tuscan brand specialized in clothing and casual jeanswear since 1958 with over 100 million denim units sold, inaugurates a new adventure: through the woods, innovative material, versatile and eco-friendly, Rifle enters the world of watchmaking by presenting RIFLE WOOD WATCHES, the first unisex collection of wrist watches entirely eco- Maple wood, sandalwood and ebony are mixed with denim and leather canvas: so it born a unisex watch, very original, yet stylish. The choice of wood for Rifle is a strong link with its origins as well as a clear symbol of respect and exaltation to what nature offers us.


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