For those preferring a tailor-made but also a home service, there’s Knot Standard, a portal founded in 2010 by John Bellay and Matt Mueller. The idea turned out to be so winning that it immediately won a substantial pool of international investors. Knotstandard.com brings together the expertise of master tailors, the creativity of praised designers, as well as technological innovation. At the basis of this platform there is a sophisticated algorithm guaranteeing the exact calculation of the customer’s measure, hence, with few actions on the website, and with an excellent combination of cuts and fabrics, you can have a premium suit, customized according to your needs and whims. This is the pioneering evolution of the made-to-measure, which adapts the pre-tailored garment to the customer’s body. The selection of fabrics encompasses the most esteemed textile manufacturers worldwide, like Vitale Barberis Canonico, Reda, Loro Piana, Ermenegildo Zegna and Holland & Sherry, to mention just a few, with over one thousand fabrics available. Ballay and Mueller have embarked on this adventure for personal needs, aiming to renew their wardrobes by looking at modern life’s needs, though without relinquishing the sartorial appeal. As Mueller states: “the level of customization our technology allows is exponentially more precise of made-to-measure hand-made. Moreover, from the selection of the lining to the colour of the thread for the buttonhole, for the first time, our client becomes the designer with 100% creative control”. This Springtime, Knot Standard have introduced the Casual Luxury segment, so as to broaden the offer and cover all their users’ needs. For those who just can’t give up on a direct contact with the tailor, there are showrooms they can go to, from New York to Chicago, from Houston to San Francisco, from Dallas to Washington DC and Dubai. In the USA, at the end of 2015 zTailor was launched, an on demand tailoring service conceived by Men’s Warehouse founder, George Zimmer. Through the app it is possible to have a tailor come to your house to take your measures; following another fitting encounter, the suit is delivered within a week. Zimmer relies on a team of craftsmen with at least five years’ experience in bespoke tailoring. This network already includes 600 tailors, but the manager aims to have more than 1.000 and to cover all the 50 United States of America. After all, that’s what the web is for, to cancel distances, not only virtually, but also physically. So, no wonder if a tailor in Lecce or in Naples has clients in Tokyo or in Australia, and vice versa.
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