Triumph Lifestyle continues its utility reboot by messing with timeless conventions

Legendary and timeless label Triumph Lifestyle is back with a bold bang for Autumn Winter 2020: drawing inspiration from 100 years of history and a premium etiquette of sportswear- appropriate apparel, the brand provides clothing for craftsmanship aficionados with a penchant for iconic wardrobe classics.

“The Autumn/Winter 2020 campaign is the second collection from this new Triumph Motorcycles sub brand, putting quality at the forefront of every decision,” highlight the notes. “Inspired by the ride, the collection was shot in the raw and unforgiving British landscape of Honister Pass in the Lake District, a bucket list route for any rider. The location provides a breath-taking backdrop, whilst portraying the perfect scene of escapism that so many bikers strive for, a longing to explore – nothing but you and your motorbike.”

Exploring new prints and colours with styles such as the Camo Wax Garstang Jacket, making an item stand out delicately, grounding its heritage in early Field Jackets and constructed with compact twill oil cloth. Contrasting with the bold colours of the Avenham Wool Jacket in herringbone plaid inspired from the early 1920’s Moto blouson sports jackets, this collection has bolstered the foundations of its timelessness. This season, the brand’s masterstrokes incorporated a covetable line-up of luxury leather and wax jackets – which really tells us everything we need to know about the brand’s skill with transmuting staples into something original – blending the likes of utility wear and contemporary fashion.

The Triumph AW20 collection will be available from Triumphmotorcycles.co.uk

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