It was since 1999 that Donatella Versace doesn’t realized an advertising campaign for its brand with the great American photographer, master of poetic and emotional impromptu.
For the F/W 2016/17 advertising campaign Versace and Bruce Weber offer to the social public and to all their fans a great fashion reunion by Chicago. Infact It is called ‘Chicago is my beat’ the video by Bruce Weber, unveiled in Milan a few days ago on the occasion of the Milan menswear fashion week. The video accompanies the presentation of the photos that emphasize the ready-to-wear men and woman Versace collection for next winter. The main characters of the video and of extemporaneous shots, loads of languid pleasure dedicated to the new soul of Versace, are the models Karlie Kloss, Gigi Hadid and Dilone, portrayed in real life moments which are then transfigured into dreamlike representations. The energy and warmth of a real family pervade the short film ‘Chicago is my beat’ animated by the presence of real people extrapolated from the real life of the metropolis as a bodyguard, a singer and a group of dancers that accompany the models Charlie Kennedy, Trevor Signorino and Marcus Watts. The images of the new campaign are distributed both offline and online, via social media, and the Versace official channels. The campaign will be accompanied by a series of videos directed by the great Bruce Weber.
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