It is an annual competition that rewards a creative visionary who combines design, responsible innovation, and communication. It is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel <<C.L.A.S.S. ICON: Award and Manifesto for a responsible fashion>> directed by the green journalist Diana de Marsanich.
On February 10, the event featured fashion designer Gilberto Calzolari, the beneficiary of the international award for visionary creatives in the fashion world C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.
The Smart Voice presented the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula.
The international award is for visionary creatives in the fashion world who can convey the values of sustainability. “We created C.L.A.S.S. ICON rewards visionary designers who create their collections by combining design, innovation responsibility and who can authentically and effectively communicate to consumers the values behind their garments. It’s time to align story making and storytelling, otherwise, it’s just greenwashing,” says Giusy Bettoni.
From February 15 to April 15, it will be possible to apply by sending an e-mail to [email protected]. We ask for a description and objectives of the brand, the values of sustainability adopted and the strategy, the designer’s profile, a photo-video story of the last collection, any previous awards won (all info on the site www.classecohub.org).
During the panel, designer Gilberto Calzolari, the first C.L.A.S.S. ICON Award winner shared his vision for responsible fashion and current projects. “My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. From the very first moment, I was really excited to team up with C.L.A.S.S. to share a stimulating common path, with a view to becoming part of a network in continuous growth and mutual support. I have always conceived my collections as a call to action for a better future and now more than ever, my mission as C.L.A.S.S. ICON is to make people understand that sustainability can and should go hand in hand with beauty and elegance. The adage “kalòs kai agathòs” is one of the classical teachings that should never be forgotten: aesthetics in my opinion is inseparable from ethics. That’s why I don’t just target professionals in the sector, but also the end consumer, fashion enthusiasts, and beyond,” says Gilberto.
Giusy Bettoni concludes: “A Manifesto for fashion with the lowest possible impact on the planet and on the health of people and animals thanks to responsible innovation, perfectly suited to the challenges of contemporary lifestyle. That’s why I created the Sustainability Formula, which exists only when we combine design, responsible innovation and are able to track and measure the impact of products and processes and communicate their values in an appropriate way. In a word, when there is knowledge“.
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