We Take A Glimpse Into NICCE’s World Of Pared-Back Ease Through Its Little Things Campaign

NICCE Q4 men’s collection is easy to decipher: You just need to glance at the array of pared-back codes to understand why. With numbers ranging from hooded sweatshirts to chuck-on joggers, the looks are posed with militant confidence against the vibrant canvas splashed in pangs of orange, brown and yellow. Labelling the collection as solely practicality influenced, however, would be a false judgement. The latest influx of garments (from catwalks to streetstyle) has seen a soar in functional sportswear and with shirts and bottoms in light, with cotton bases, NICCE Q4 men’s collection makes up for the ideal sportswear aficionado inspired by a proclivity for wear-anywhere comfort.



The campaign for the brands final collection of the year was shot at Peckham Liberal Club by photographer Ollie Radford, capturing the collection in a retro nostalgic setting. From pints to playing pool, the campaign aims to stir a silliness and appreciation for the little things in life after this year’s disruptions, and as we head into the festive season its intent is to offer the cosy-yet-cool vibe to one’s look. Past the printed sweaters, cuffed joggers, long t-shirts and sporty bucket-hats topped with two-toned sneaks offerings and crispy chains, NICCE takes the sporty street aesthetic and reinvents it with dazzling colour and bold, statement stripes. Loose and light hoodies have also made their way into the collection, proving that fun but practically comfortable pieces suitable for everyday and any day wear is at the centre of the NICCE’s spirit.



Shop the collection now, available at nicceclothing.com.

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