Chanel is the latest luxury household to pivot to face mask and protective gear manufacturing in light of the Coronavirus pandemic.
In a recently released statement, Chanel observed: “[T]oday we are mobilizing our workforce and our partners […] to produce protective masks and blouses.” The storied fashion maison is currently developing prototypes, which will be sent out to relevant health organizations once approved by French authorities.
The brand also remarked that it would not be laying off any of its 4,500 employees as a result of the pandemic.
Chanel is an anomaly among fashion labels for not being held by luxury conglomerate such as LVMH or Kering S.A. However, Chanel steps along rivals Balenciaga, Saint Laurent, and Prada to ensure there are enough medical supplies to prevent lack cross-globally.
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