Claudio Marenzi’s: innovation technology for the planet

Teamwork is the key to achieve the maximum for the company’s eco-sustainable projects inspired by the en- chantment of Lake Maggiore.

President and CEO of Herno, one of the leading companies in the Italian fashion system, boasts a history of more than seventy years, and Claudio Marenzi is a reference point for what concerns innovation and market growth in our country.

It is no coincidence that he is the President of Pitti Immagine and Confindustria Moda where 66,000 ‘Made in Italy’ companies converge, belonging to all the production chains of fashion and accessories, which together generate a turnover of 95.5 billion euros.

At Pitti Uomo 97, technological innovation confirms its focus and without a doubt is the secret to the company’s success and the backbone along which their slogan “functionality beyond aesthetics” runs tirelessly.

And with what, if not with the Herno Laminar ABSOLUTE, a trail running shoe but with a picturesque urban look. Made in Gore-Tex with a Vibram Megagrip sole, which, thanks to its high-performance grip, guarantees maximum stability on any terrain.

An objective achieved thanks to teamwork within S.C.A.R.P.A, a leading company in the sector.

The strong point, in fact, of an entrepreneur like him is to be able to recognize the best of Italian excellence in order to create partnerships capable of producing real innovations ready to outperform the market.

But a successful company can no longer disregard the environmental needs of the planet, needs that are also heavily requested by users who are revealing themselves as being increasingly aware and responsible for the planet.

And here’s the real revolution: 2 duvets (a bomber and a coat) completely biodegradable – it takes just 5 years to be completely disposed of, accessories and feather padding included.

In addition to these exceptional projects, the company proposes 2 other green ideas that pay attention to the yarns: a parka, a coat and a blazer in ECONYL® 100% regenerated nylon produced with used fishing nets and carpet waste destined for landfill, and even the padding is obtained from disused duvets.

Furthermore, a peacoat and a coat are elegantly woven from melange wool, also recycled from waste materials.

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