Referencing a time when freedom was in the air and everyone was there for a good time (how wistful), Dickies adopted 1990’S tailoring elements and styles to create their SS20 collection. The brand adopts those famous nineties styles into something more contemporary. Using modern, lightweight construction techniques and breathable premium cottons, the brand fused tailoring and sportswear shapes to create a modern take on that urban spirit we’ve always yearned for. Colourful codes are one – of the many – Dickies’ trademarks. Never one to shy away from the brightest of hues, for SS20 Dickies thought it was important to lighten-up our lives in these dark and stressful times.
A poised take on the retro-inspired trend, the brand taps a past that sees a future filled with novelty and fresh cues. Building a heritage on existing styles within the iconic range, Dickies’ designers deliver a lesson in dynamic and versatile dressing intermixing a blasé take on chromatic elements. Hybrids are made-up of two sight-grabbing combinations: multi-panel constructions and of bold blues, reds and yellows juxtaposed by a softer palette.
Ever since the company’s prime foray, counting over 100 years since its dawn, the brand’s expansion has led to the reinvention of wearable and functional apparel that adopts a culture spanning beyond the likes of functionality – but prods to a perpetuation of practical-driven fashion. Now, more than ever.