The story of Gisada started in Zurich in 2013 as a dream, that of two brothers with a desire to express their passion for perfumes in an unconventional and innovative way, while collaborating with perfume makers with a clear vision. Today, the perfumes Maison, whose logo is inspired by the sublime idea of flight, is synonymous with modern elegance combined with Swiss standards of excellence. In just a few years, the company has achieved great success, with international distribution in almost all European countries, the Balkan countries, the United Arab Emirates, Asia and Africa. At Gisada, typically Swiss savoir-faire and high quality meet mastery in the art of perfumery, resulting in exclusive fragrances that reveal striking compositions, characterised by a refined balance. Everything is taken care of down to the tiniest detail: from the olfactory pyramid to the packaging of the bottles, whose design is always elegant, sober and sophisticated.
Gisada tells us about their world of luxury perfumes
Ambassador Men, aromatic and appealing, inspired by the lands of the Orient, and its feminine equivalent, Ambassador Women, a seductive Eau de Parfum combining fruity, oriental and floral notes, are the two signature fragrances of the brand. Together with these is Ambassadora, a unisex, sensual and sophisticated composition with a fruity, sweet and enveloping bouquet, and Ambassador Intense. “Intense love lasts forever” is the claim chosen for the campaign of the latest men’s fragrance, which revisits Ambassador Men, giving it an even more intense, lively and masculine character.
The testimonial for the new Gisada fragrance is Italian actor, singer and model Michele Morrone, famous for his performance in the film 365 days, in which he plays the role of a charismatic mafia boss, Massimo Torricelli. Charming and with a hypnotic gaze, the sensual Milanese sex symbol perfectly embodies the Gisada man, interpreting the new fragrance. It is a penetrating fragrance, whose citrusy freshness blends amiably with more delicate aromas, while spicy accords are perceived in depth, infusing the bouquet of Ambassador Intense with its magnetic and explosive essence.
Klevis Kurtaj, Country Manager of Gisada, introduces us to the world of exclusive fragrances, made in Switzerland. He tells us how, in the company philosophy, it is essential to build a relationship of trust with customers, a goal only possible by offering them products of the highest quality, made with the utmost care in the search for ingredients. “Do good and talk about it” he says, explaining how all of the brand’s fragrances made in Switzerland have a unique character, thanks to the significant percentage of essences in each bouquet, thus redefining the very concept of perfume.
“A Gisada perfume represents positive Swiss values and inspires its discerning lovers”
How was Gisada born, where did the idea come from and what is the philosophy behind the brand?
Gisada Parfum has skillfully taken up the human dream of flying and placed it as a logo on the bottle labels. The noble brand with the wing is a Swiss creation, creatively active under the wing of the company Swiss Fragrance. The history of the label began in 2013, and thanks to the entrepreneurial pair of brothers, flattering fragrance lines and sophisticated accessories in the luxury segment emerged. Gisada enters into an attractive combination of olfactory craftsmanship and Swiss precision in the luxury segment.
A Gisada perfume represents positive Swiss values and inspires its discerning lovers. The freedom and lightness of flight is in every single precious drop of Gisada perfume. The fashion and perfume house Gisada strives for higher things, for perfection, with its swinging logo for demanding lovers. The demand for quality is underlined above all by the fact that the proportion of fragrance oil in the perfumes is higher than is normally the case.
“The fragrances are characterful, striking compositions made of highest quality ingredients”
Gisada perfumes are characterised by exclusivity and the highest standards of excellence and quality made in Switzerland. What are the peculiarities of Gisada perfumes and what does distinguish them from other competitor brands, making them unique?
Gisada fragrances are characterized by both precision and balance, qualities that are expressed by products created with utmost care. Sensual and mysterious yet marked by understatement, elegance, clarity and freshness, the fragrances themselves are characterful, striking compositions made of highest quality ingredients. Always striving for the perfect balance, these timeless, exclusive products, which are manufactured in Switzerland, represent Swiss quality, craftsmanship and precision in every aspect.
Everything at Gisada is taken care of down to the last detail: from the olfactory pyramid of the fragrances to the packaging of the bottles. How important is image for your brand today?
“Do good and talk about it”, our grandparents already knew. We all know that our good deeds and successes only have an external effect if we do not hide our light under a bushel. What is right on a small scale is even more so on a large scale. Of course, it is not a matter of promising the customer the moon. Modern consumers are quick to spot empty promises and will not fall for cheap bait-and-switch tactics a second time. Trust creates a good image; a good image in turn builds trust – so the two are mutually dependent. But nobody is born with both.
These attitudes have to be developed. This rarely happens overnight and requires a lot of time and staying power. A good image and the confidence of the clientele one receives naturally primarily by qualitatively high-quality services and products. The price-performance ratio should be right. For this reason, our fragrances go through several control trials to ensure the best experience for the customer.
“The Gisada fragrance house stands for exceptional quality and modern elegance made in Switzerland”
Ambassador Intense is the newest addition to Gisada. What is the inspiration behind the new fragrance? How does the claim ‘Intense love lasts forever’ describe this fragrance?
Even more intense, even more lively, even more masculine! The Gisada fragrance house stands for exceptional quality and modern elegance made in Switzerland. Now Gisada has added the new Ambassador Intense to its best-selling men s fragrance Ambassador. The new claim reads: ‘Intense love lasts forever’. The fragrance: as the name already indicates, a successful fragrance that has been created and reinterpreted and even more intensely. The masculine-aromatic impressions are refined in depth and complemented by warm oriental accords. The scent of Ambassador Intense – like the already established partner fragrance exudes a delightfully citrusy freshness of grapefruit, bergamot, lavender, mandarin, pink pepper and cardamom. The flacon: cool, reduced, extremely high-quality, all in matt black and with noble gold accents, reflects the exclusivity of Swiss quality and craftsmanship in an outstanding way.
What are the characteristics of the perfect perfume, according to Gisada? If you had to choose one perfume that you created to represent the brand, what would it be?
That would be our Ambassador Men without a doubt! Lively, fresh and intense, this masculine, cool fragrance features slightly oriental accents. Juicy and tangy notes of mandarin orange lend the fragrance an initially fresh citrus impression. These aspects combine with the spiciness of peonies and patchouli. Amber accents are accompanied by finest vanilla. The result: A fragrance to express your elegant style.
“What makes these more exclusive perfumes special is the production and ingredients, as well as the story behind the creation and the brand”
Could you tell us about your luxury line and the concept behind this range of perfumes?
In a very special series Gisada releases unisex perfume. Unusual, personal and exclusive. What makes these more exclusive perfumes special is the production and ingredients, as well as the story behind the creation and the brand. The fragrances delight their followers with exclusive fragrance nuances and have an extremely complicated manufacturing process. All fragrances are carefully made by hand in Switzerland and undergo strict quality control.
The fragrance comes packaged in a high quality, high gloss lacquered wooden box with Gisada engraving, protected by a beautiful and high quality velvet bag. The bottom is decorated with a fine and soft velvet carpet and the contents are adorned real 24 carat gold leaf to honor the name ‘Luxury’.
Only the best raw materials from around the world are used for the Luxury Line and an extremely high percentage of perfume oil distinguishes it from other fragrances on the market in this segment.
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