After the entire fashion world has placed major shifts towards supporting and backing Covid-19 turmoil, Gucci is the latest fashion house to pledge a lump-sum donation to battle against spreading coronavirus.
Based in Italy, where the epidemic has implemented huge havoc, the luxury label announced a 1 Million euros donation to the Italian Civil Protection Department (Protezione Civile) in partnership wit Intesa Sanpaolo and an additional million-euro sum to the United Nations Foundations Covid-19 Solidarity Response Fund in support of the World Health Organization (WHO).
Gucci solicits its consumers and followers to join to help in raising financial backing to combat the pandemic. Those interested can help donating to the Solidarity Response Fund for WHO through the “donate” feature on Gucci’s website.
Moreover, Gucci is offering its social media accounts, owning over 70 million followers, to the World Health Organization to tackle public health information that could protect the health of the community.
Gucci’s President and CEO Marco Bizzarri and Creative Director Alessandro Michele remarked: ““This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the COVID-19 pandemic, in Italy and in the rest of the world.
Their generosity and courage light our way forward in these difficult days. By supporting each other and helping those who are most vulnerable among us, we will be able to overcome this crisis: united, even more than before.”
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