Gucci Places is an initiative designed by the Florentine maison to unveil locations around the world that reflect the taste and values peculiar to the House and that have inspired it. Whether private or public, hidden or evident, Alessandro Michele’s contemporary aesthetic can be at the tip of one’s fingers simply through the App. The aim is to encourage people to discover interesting and unexpected stories about these places, and so become part of a community, built around a network of locations that are able to surprise, arouse interest and inspire creativity. The very first Gucci Place to be unveiled will be Chatsworth in Derbyshire, England, which is where Gucci is currently supporting an extensive exhibition of clothing and memorabilia entitled House Style, curated by Hamish Bowles. New functionalities will be added to the Gucci App to involve customers in the story of each designated Place, for example through the use the geolocation. The App will allow users to check-in and win the badge associated with it, also providing a detailed description of the Place, featuring texts, pictures and/or videos.
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