Moncler continues its path of support for creative lever of the younger generation that has always been one of the cardinal points of the particular philosophy of the brand, that this time arrives in London with Moncler Freeze for Frieze. A project organized in collaboration with a prestigious cultural and educational institution such as the Royal College of Art.
Moncler Freeze for Frieze was held from 7th to 9th of October 2016 in the new flagship store Moncler in Old Bond Street 26 and has served to raise funds in full support of two very talented and deserving students during an entire year course of study of specialization in Fashion & Textile, at the Royal College of Art.
Moncler has asked artists, fashion designers, iconic universe of culture, music, global design and friends of the Maison, chosen as representatives of different areas, but also by involving pupils and next to the diploma of London school, to donate their art-work to be exhibited for the first time in an external space out of the College.
The works, about 400, all in post-card format, and signed only on the back, have been sold at one price of £ 60 each., at the opening event of the flagship store on October during London Frieze 2016.
Guest- curator of the project is been the renowned journalist Tim Blanks. A special selection of post-card has been sold exclusively through the e-commerce of the Maison moncler.com and the proceeds were donated to the Royal College of Art.
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