Power to Imagination: Lenny Kravitz for Dom Pérignon

 

IF YOU THINK THIS IS JUST A PARTY, THEN YOU ARE MISTAKEN. IF YOU THINK THIS IS JUST A PLACE, THEN YOU ARE MISINFORMED. BECAUSE THIS ISN’T JUST A PLACE.  IT’S THE PLACE WHERE IT HAPPENS.

LENNY KRAVITZ

 

The words are true to their message about the “Assemblage” opening party in Chelsea, New York City, last week where Manintown was there to witness the vibrant happening. Dom Perignon sponsored and hosted the event rich in milestones for the creative division of the heritage maison. With Lenny Kravitz as its new creative director there is indeed much to celebrate! The 54 years old multi-talent not only is planning to design a special edition for the illustrious champagne maison in 2019, he has also launched his new album Raise Vibrations.  The collaboration with Dom Perignon stems out of Kravitz’s friendship with Chef de Cave Richard Geoffroy and it is a liaison promising outstanding and unique high creativity and inspiration. It cannot be otherwise when you name as creative director a talent of multi-disciplinary nature as Kravitz. Not only a solid world renown legendary rock icon, Lenny Kravitz is an artist at 360 degrees who transcends the barriers between creative disciplines, mastering them all from music to art, design, photography as well as art direction. We have had the opportunity to meet him and his wonderful entourage of inspiring friends, including timeless beauty, Academy Award winner and woman entrepreneur Susan Sarandon. The atmosphere and the attendance could not have been more vibrant.

At the center of this memorable event is the celebration of friendship, creativity and human interactions immortalized by the camera of Lenny Kravitz. Not many probably know that Kravitz is a talented, avid photographer since the age of 21 when his father (a correspondent for CNBC News) gifted him with his very first camera.

 

“Assemblage” the exhibition of Macro Photographs depicts a single evening dinner starring various different unique personalities in the field of creativity and across the board of age range from the young talented Alexander Wang to a more mature star as Harvey Keitel. (Zoe Kravitz, Susan Sarandon, Benjamin Millepied, Hidetoshi Nakata, Abbey Lee). The photographs in black and white are penetrating the walls almost coming out of them to touch the souls of the audience with the intensity of their group and single portraits. A powerful interpretation of the souls of these characters through the lenses of a wonderfully precise talented photographer and his Leica. It is a symphony of smiles, glares, natural poses and penetrating beautiful personalities where the interaction acts as catalyst to the creation of a new powerful creative source. The exhibition will be open to the public until October 6th in New York and to the delight of us all will also tour the World in 2019.

“I am fascinated by the process of making things” says Lenny Kravitz and we cannot wish him and us all to be delighted by his creations more and more in the years to come.

 

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