New York is the location chosen by Roy Roger’s for the new FW 16/17 campaign starring the Russian model Vita Sidorkina Life Isaac Carew, british model-chef.
The images in black / white translate the codes of denim, telling a metropolitan and sophisticated mood: “It ‘a campaign that expresses the personality of the person wearing the jeans through the essentiality” explains Guido Biondi, Creative Director of Sevenbell Group.
The Ph. Philip Gay captures the precious soul of the collection declining it in a series of shots where the item is the protagonist.
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