For its first menswear collection, Stella Mc Cartney got inspiration from the iconic art and the subcultures of different periods: the classic models of clothes maintain the traditional menswear’s shades, but they are also revisited with a vintage twist and with modern details and materials, by creating comfortable items with unexpected proportions. This new line declines the quintessential British style, combined with functionality and aesthetic twist, both for formal dress and sporty items. The link among all the proposals consists in the use of eco-friendly materials, according to a precise ethical choice of the brand: from the sneakers made of organic cotton and recycled nylon to the travel bags in eco-friendly nylon, even the event has been organized under the sign of sustainability.
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