Streetwear Giant Palace joins the burgeoning list of brands and institutions donating o the black community, announcing a $1 million pledge to Black Lives Matter and the Stephen Lawrence Charitable Trust. The streetwear brand made the announcement on June 8, while sharing an anti-racism video on its Instagram page.
News of the pledge comes as fellow brands Nike and Jordan, for instance, recently unfolded donations of $40 million and $100 million, respectively, following the atrocious killing of Minnesota-hailed George Floyd.
“Palace stand firmly with all protesters seeking justice against police brutality and racism,” the company said in a statement. “Looking at a long-term commitment, we pledge to donate 1 million dollars in 2020, starting with the Black Lives Matter and Stephen Lawrence Charitable Trust.”
Palace added on Instagram, “this ain’t some band wagon shit btw. It just took a hot minute to figure out. if I could drum up a mill by the end of the year. and work out what we’re going to do long-term.”