“ETHICS MEET AESTHETICS” Gilberto Calzolari’s high-end sustainability meets Volvo’s full electric.

Gilberto Calzolari is a conscious visionary. We already loved him on the occasion of his deserved recognition at the Green Carpet Fashion Award 2018, when the model and influencer Federica Del Sale wore one of his dresses made of jute from Brazil, which had been found on the Navigli in Milan. After having carried kilos of coffee and being used as a barrier to prevent the flood of the canals, that jute became a recycled material covered with Swarovski crystals without lead, and it was given a new life. Since this achievement, the career of this designer, who made the rehabilitation of materials and the preservation of the planet into a real mission, has spread like wildfire. 

It was an idea and an effort that allowed him to the top of an eco-friendly production system, something that few people have been able to do. In his work, the style does not lose out; rather, it echoes surprising results in research. His sustainable denim and the EVO nylon (taken from castor oil seeds) are allies of an aesthetic revolution, made of embroideries and precious couture details, obtained from recycled bottles or plastic collected from the sea. 

Looking ahead, a few days ago, he also created a show for Volvo, presented at an event featuring upcycling elements from the world of automotive. 

At Volvo Studio Milano, the venue for the launch of the new Volvo C40 Recharge, a full electric, the combination of fashion and motors is consolidated on a universe of shared values, aimed at creating a sophisticated and sustainable design. The futuristic look of the collection reflects the use of technologically advanced materials and elements such as airbags destined to be thrown away to create the tunic dress and the pencil skirt. Real safety belts turned into cutting-edge accessories for the waist, the embroidered polyester Seaqual top obtained from the recycling of plastic collected from the sea, the asymmetric dress with geometrical patterns made of polyester Newlife™ 100% made in Italy, the ivory skirt with plissè panels made of cupro Bemberg™ certified GRS and the jacket made of Eco-Kosmos cotton canvas with accelerated biodegradation. 

Gilberto Calzolari constantly refers to the old classical values: “Ethics and aesthetics have always been at the center of my philosophy: with my creations, I want to prove that creativity and luxury can – and have to go hand in hand with respect for our planet. For this reason, the partnership with Volvo seems the right frame to celebrate a contemporary, value-based, and aesthetic world, which resumes the most important teachings from the classical world: “kalos kai agathos”, the union between good and beautiful. 

“Today Sustainability is a necessity and a business opportunity, not a check box on a bucket list. And it shows that following an ethical approach does not mean limiting your own ability of aesthetic expression, instead, it frees up creativity and enhances innovation, both for shapes and materials” claimed the President of Volvo Car ItaliaMichele Crisci

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