Louis Vuitton has subverted its Parisian RTW atelier unit to craft gowns for frontline hospital workers, with an aim to render help due to covid-19 pandemic.
The move paves alongside Louis Vuitton’s latest strategy that saw the maison producing tons of non-surgical face masks, in support to those in need during the battle against Covid-19. Louis Vuitton has subverted its Rue Du Pont Neuf headquarters into an industrial unit to produce gowns for six staff at six Parisian hospitals of the “Assistance Publique” – Hôpitaux de Paris” operation (AP-HP), which takes care of covid-19 patients.
Louis Vuitton has remarked that 20 volunteers have been recruited to undertake the task of producing gowns. The gowns are crafted with AP-HP fabrics and patterns, and will be gifted to the following hospitals: Hôpital Antoine-Béclère in Clamart; Hôpital Bicêtre in Kremlin-Bicêtre; Hôpital Paul-Brousse in Villejuif; Hôpital Ambroise-Paré in Boulogne-Billancourt; Hôpital Raymond-Poincaré in Garches, and Hôpital Sainte-Périne in Paris’ 16th arrondissement.
Touching on the topic, Louis Vuitton’s CEO and Chairman said: “We are proud to be able to help healthcare professionals at our level and put our know-how at the disposal of the Hôpitaux de Paris to create gowns for medical staff. I would like to thank the artisans of our atelier who voluntarily participate in this civic act and who have been bravely applying themselves since this morning to equip healthcare workers in hospitals who are in need of gowns.”
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