Sportswear giant Nike, as part of the brand’s ongoing response with Coronavirus, CEO and President John Donahoe will be giving one lucky fan the opportunity to win a private tour of Nike World Headquarters in Beaverton, Oregon. The winner will also get to design a pair of their own sneakers with help from the company’s design team.
The experience is part of Fanatics’ “All in Challenge,” a virtual fundraiser supporting a number of non-profit organizations working on Covid-19 relief efforts. Donahoe made the declaration in a video posted to the challenge organizer’s website.
Nike’s serving-up a once in a lifetime opportunity, which includes an all-expenses-paid trip, a behind-the-scenes tour of the Nike world headquarters, attending a design session with the brand’s top designers to create customised sneaker design, and a one-to-one mentorship session with Donahoe.
Donations for this experience are now open with bids starting at $10 for 10 entries and $100 for 200 entries. All of the proceeds will go directly to Feeding America, Meals On Wheels, World Central Kitchen and No Kid Hungry, eliminating food insecurity during the coronavirus pandemic. Bidding ends on June 3.
The past few months have seen sportswear household Nike to share a massive contribution towards the Coronavirus pandemic, not only by manufacturing full-face shields and air-purifying respirator lenses, but also pledging $2 million USD from employees.
Now, Beaverton is growing its efforts once more, working with non-profit Good360 in the U.S. as well as other local organisations in Europe to donate 140,000 pieces of footwear, apparel, and equipment to the frontline medical workers across the globe.
Part of the donation will consist of Nike’s Air Zoom Pulse, a sneaker designed with Healthcare workers in mind, in partnership with the Oregon Health & Science University and Doernbecher Children’s Hospital in Portland, Oregon. 30,000 pairs will be handed out to various hospitals across LA, Memphis and NYC, as well as the Veterans Health Administration, while an additional 2,500 pairs will make their way to Europe, spanning Barcelona, Berlin, London, Milan, Paris and Belgium.
In celebration of World Earth Day’s 50th anniversary, sportswear household Nike launched a new feature to help consumers to identify its sustainable designs. Aside from adding a new ta on its website under “Shop Sustainable Materials” that applies a direct filter, Nike will now also display its Sunburst badge on both its product walls in-store and on product display pages online, meaning that a product is made from at least 50 percent sustainable materials. From items meeting this threshold, here will be a new feature called “How This Was Made,” giving customers more insight into where things were sourced and how the product was produced.
“Earth Day, long credited with launching the modern environmental movement, is more than an annual observance for Nike,” the brand writes. “It is fuel to continue building on decades of advancing sustainability and setting bold goals for the future. From creating innovative ways to recycle shoes nearly 30 years ago to recent measures that address climate change, Nike has long been committed to helping protect the planet to create a better future for sport. After all, there is no finish line.”
Head over to Nike’s website to get in the know with more information.
On the 2ND of April 2020, Nike sharply closed its largest distribution center in Frayser, Tennesse after an employee tested positive for Coronavirus. The 2.8 million-square-foot facility is where most of the brand’s sneakers are shipped out of and is now implemented with a scrupulous disinfection process.
In an official statement to MLK50, Nike remarked the following: “The health and safety of our team is always our first priority. We have temporarily closed one of our Memphis, TN, distribution facilities. During this period, we will be conducting a comprehensive disinfection process. We are targeting to reopen at 6 a.m. Sunday, April 5.”
According to the report, employees were informed that one of them had tested positive for the virus, leaving such case with a decision to shut down facilities after a Meeting of that same day. Workers were informed that they would continue to be paid during the temporary closure and were handed a hotline number to seek for further assistance.
The North American Logistic Campus in Frayser is Nike’s largest in the world and one of the most crucial locations of the brand’s online commerce operations. It remains to be seen how this temporary closure will affect Nike’s distribution worldwide.
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